Customer Effective, Inc. Offers CRM Marketing Strategies at Upcoming Seminar


Customer Effective, Inc.:
What: Customer Effective, Inc., a Microsoft Gold Certified
Partner and value-added reseller of Microsoft Dynamics
CRM, is introducing strategies to accelerate CRM
effectiveness with ExactTarget and WebTrends at an
upcoming seminar. ExactTarget is a provider of on-demand
email marketing software, and WebTrends is a provider of
consumer-centric analytics and marketing intelligence
solutions. At the seminar, key executives will address:

-- Why it's necessary to align your e-mail strategy with
your website strategy to maximize CRM effectiveness.
-- How smart marketers are using Microsoft Dynamics CRM
to deliver the right information and offers to the
right customer at the right time.
-- How e-mail can be used to aid the decision-making
process from product evaluation and information-
gathering to purchase.
-- How to acquire and use customer-supplied data to
tailor e-mail content to the needs and interests of
individual email subscribers.
-- Why web analytics have become the secret data weapon
of marketers, and how this insight is being used to
improve the targeting and timing of offers.

Who: Scott Millwood, President of Customer Effective, Inc.
After 15 years of leadership in small and mid-size
high-tech companies, Scott Millwood has developed a good
sense of what works in building solutions and satisfying
customers. Along with Michael Elliott, Millwood founded
Customer Effective to leverage their business expertise
and deep knowledge of customer relationship management
(CRM) systems. As Microsoft CRM came to market at the end
of 2002, Millwood recognized that CRM had reached a
tipping point in the evolution of making significant
productivity gains possible for mid-size sales, marketing
and service teams.

Joel Book, Director of eMarketing Education for
Joel Book is Director of eMarketing Education for
ExactTarget, a leading provider of on-demand email
marketing software solutions. An industry veteran with
more than 30 years of experience in database marketing,
Joel serves as ExactTarget's "Email Marketing Evangelist"
and teaches organizations how to use email to increase
sales and keep customers connected to their brand. His
presentations are loaded with case studies, best practices
and examples of how organizations of all types and sizes
use email to drive business impact. Joel is consistently
rated as one of the top speakers and consultants in his

Barry Parshall, Director of Product Management for WebTrends
Barry Parshall is the Director of Product Management at
WebTrends where he heads up product strategy for all
WebTrends products. Prior to joining WebTrends in 2002
Mr. Parshall was the head of product management for the
Crystal Reports and Crystal Enterprise product lines at
Crystal Decisions (now Business Objects). During his 20
year career, Mr. Parshall was also the Director of Product
Management for Q Strategies, Executive Vice President of
Products at Micro Data Base Systems, and a board director
for database companies Raima and Centura Software. Mr.
Parshall holds a BS in Mathematics from Purdue University.

Where: Marriott at Perimeter Hotel, Grand Ballroom
Atlanta, Ga.
January 31, 2008, 8:45 - 11:30 a.m. EST

About Customer Effective, Inc.

Customer Effective, with headquarters in Greenville, SC, is a leading innovator in customer interaction solutions based on the Microsoft Dynamics CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft Dynamics CRM, the company has been engaged in well over 100 Microsoft CRM implementation and development projects. For more information, visit

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, improve their return on marketing investments and strengthen customer relationships. ExactTarget’s clients include,, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc.

About WebTrends

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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Event Details

When Jan 31, 2008 at 8:45am - 11:30am
Where Atlanta, GA