SwampFox

Developing Products That Hit The Market Sweet Spot

Submitted by: Claire-Juliette Beale on May 12, 2008 at 9:06 pm Tagged with: market success, Networking, Product Development, RTP, service development, voice of the customer Source: Product Development and Management Association - Carolinas

A “customer centric” approach to product development is considered to be important for predictable and repeatable success, yet many companies fail to incorporate “Voice of the Customer” (VOC) into their process. In some cases, the company doesn’t know how, in some cases the VOC is dismissed because “the customer doesn’t really know what they want anyway“, in still other cases the company tries to do the right things but fails in one or more aspects of the execution. The result: many products fail to hit the sweet spot of the market.

The Carolinas Chapter of the Product Development and Management Association invites you to join Lee Shaeffer of PLM Associates and Tony Lemus of Value Creation Institute as they cover proven techniques for improving the definition of products. You will learn:
• The importance of viewing the product from the customer’s perspective, not the vendor’s perspective, and the significant differences that result.
• How to get beyond what the customer says to understand what the customer really means
• How to distill the customer input into the appropriate “requirements” that keep Development on target.
• An important reason why an otherwise well-conceived product fails to fit the market, and how to address it.

Attendees will come from this session with ideas and tips they can put into action immediately.

More information online at http://www.productinnovators.com/carolinas

Registration at http://www.eventbrite.com/event/115523534

Early bird (online registration before June 17 at 6pm): $20 PDMA, $30 non-members, $15 students and volunteers. $10 surcharge for late and walk-in registration. Check only for walk-in.