SwampFox

Upstate International Business Network - "P.E.S.T. Analysis: An Analytical Framework for Entering a Foreign Market"

Educational Topic:

"P.E.S.T. Analysis: An Analytical Framework for International Business"

Summary: The P.E.S.T. analysis is a useful framework which can be used to analyze the advantages and disadvantages of entering a foreign market. P.E.S.T. stands for political, economic, social, and technological. These are the factors which make foreign markets different from the domestic market. Our speaker will explain some analytical tools which can be used to access each of these factors. He will also draw upon his experience in using case studies to teach these concepts, so as to provide as many examples as possible rather than just theory.

By: John Price, Lecturer, Department of Marketing at Clemson University

John holds an International Master of Business from University of South Carolina and a B.A. in German and French from Georgia Southern University. His previous business experience encompasses consulting for the Small Business Administration and cross-cultural and language consulting in France, Germany and Austria. He teaches an international marketing course using a case study method to give his students a better understanding of marketing concepts through actual examples.

Wednesday, July 9th, 2008

11:30 a.m. - 1:30 p.m.

Commerce Club

55 Beattie Place – One Liberty Square (across from the Hyatt)

17th floor

Greenville, South Carolina

Price per person: $17.00

(Pre-set lunch menu with salad and entrée, including non-alcoholic beverages.

Vegetarian meals can be requested.)

RSVP required by Monday, July 7th to nadiawprice@gmail.com.