VantagePoint Executive Presents to South Carolina IABC

Submitter Photo - Jaclyn Deter Submitted by: Jaclyn Deter on Jun 30, 2008 at 7:31 pm Tagged with: Advertising, BtoB, Communications, Marketing, Public Relations Source: VantagePoint, Inc

VantagePoint executive vice president, Wayne Cameron spoke to the South Carolina Chapter of the International Association of Business Communicators (IABCSC) on the role of hybrid marketing in improving communication.

Cameron has over 25 years of marketing communications experience with an extensive background in sales, product management, and BtoB communications. He is accredited by the Business Marketing Association as a Certified Business Communicator and is also affiliated with the Public Relations Society of America, American Marketing Association, and Product Development Management Association. As executive vice president at VantagePoint, he oversees the business strategy development and brand positioning for key clients.

“We are pleased to have Wayne representing VantagePoint and the opportunity to showcase our hybrid marketing model,” said VantagePoint president and CEO Craig O’Neal. “Our continued relationship with IABC has allowed us to associate with other marketing communications professionals, to expand our knowledge, and stay ahead of the continuous changes in the industry to help advance our clients’ business.”

Founded in 1970, the IABC serves as an international networking forum and business resource for more than 15,000 professional communicators in over 70 countries.

About VantagePoint: VantagePoint's Hybrid Marketing approach intelligently integrates marketing consulting with innovative marketing communications. A specialist in product and service launches, VantagePoint is focused on advancing our clients' businesses. VantagePoint is ranked nationally on BtoB Magazine’s Top Agencies list and was named the “Agency of the Year” in 2006 and 2007 by the Business Marketing Association of the Carolinas. For more information, visit www.vantagep.com or contact Marybeth Leongini at 864.331.1259.

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