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Gibbons | Peck creates new brand for New York Butcher Shoppe

Submitted by: Kristen McNicholas on Aug 26, 2008 at 3:18 pm Tagged with: brand, Gibbons | Peck, grand opening, New York Butcher Shoppe Source: Gibbons | Peck Marketing Communication

GREENVILLE, SC – August 26, 2008: Gibbons | Peck Marketing Communication has created a new brand identity and store grand opening initiative for New York Butcher Shoppe.

The new brand—embodying the “Rare Quality, Well Done Service” of a neighborhood butcher—is part of a comprehensive identity package created by Gibbons | Peck for the expanding franchise. There are currently five New York Butcher Shoppe locations in South Carolina and two in Georgia, with more coming soon in North Carolina and Georgia.

Founded in Mount Pleasant, SC in 1999, New York Butcher Shoppe will use the grand opening initiative to promote new locations through direct mail, print, and outdoor advertising. The program was recently launched in advance of the new Augusta, GA franchise—producing an overwhelming response with results that have exceeded goals by 133% so far.

Gibbons | Peck Marketing Communication (http://www.gibbonspeck.com) provides a broad range of strategic planning, consulting, branding, ad agency, and communication management services, and the topical publication Ideas at Work. Their clients include The Peace Center for the Performing Arts, The Palmetto Bank, Central Pacific Bank of Hawaii, Benetz Shops, Two Chefs Restaurants, Dixon Hughes, Girl Scouts, AMAMCO Tool, Riverside Bank of Florida, and Northeast State College in Tennessee.