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Gibbons | Peck creates new brand for Central Pacific Bank of Hawaii

Submitted by: Kristen McNicholas on Sep 18, 2008 at 4:08 pm Tagged with: brand, Central Pacific Bank, Gibbons | Peck, Hawaii Source: Gibbons | Peck Marketing Communication

GREENVILLE, SC – September 18, 2008: Gibbons | Peck Marketing Communication has created a new brand identity for Honolulu-based Central Pacific Bank. After an extensive branding initiative, Gibbons | Peck discovered and developed an identity that helped the bank leverage its history and differentiate itself from competitors in their market.

With 39 branches and $5.7 billion in assets, Central Pacific Bank—Hawaii’s fourth largest—has a culture that reflects decades of service to the community. The bank was founded in 1954 by a group of Japanese-American World War II veterans, including eight-term United States Senator Daniel Inouye.

The new brand embraces this culture of “community based banking” and celebrates a bank that is “Working for Everyday Heroes.” Gibbons | Peck also created a series of brand launch campaigns to promote the new brand through promotional and institutional advertising.

Gibbons | Peck Marketing Communication (http://www.gibbonspeck.com ) provides a broad range of strategic planning, consulting, branding, ad agency, and communication management services, and the topical publication Ideas at Work. Their clients include The Peace Center for the Performing Arts, The Palmetto Bank, Central Pacific Bank of Hawaii, Benetz Shops, Two Chefs Restaurants, Dixon Hughes, Girl Scouts, AMAMCO Tool, Riverside Bank of Florida, New York Butcher Shoppe, and Northeast State College in Tennessee.