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Developing New "Really Good" Concepts for New Product Development

Submitted by: Claire-Juliette Beale on Sep 23, 2008 at 3:16 pm Tagged with: ideation, Innovation, New Product Development, North Carolina, product concept, RTP Source: Product Development and Management Association - Carolinas Chapter

Working on the right thing is as important as working it right. So, the challenge for new product developers at the fuzzy front end of the new product development cycle is to come up with really good ideas to feed into the development and commercialization process.

This evening presentation focuses on what the Stage-Gate® model for the 21st Century - a popular system for driving new products to market - calls the Discovery/Idea Stage and what the presentation is calling Stage 0.

Tools and techniques for the fuzzy front end will be reviewed and case studies used to introduce process for Stage 0.

Attendees will come from this session with ideas and tips they can put into action immediately.

Session Leader

Anne Orban, MFA, M.Ed, NPDP, Director of Discovery and Innovation with Innovation Focus Inc., is committed to helping clients innovate all along the value chain. At Innovation Focus she combines her experience in process design and delivery with a commitment to helping clients grow by releasing the creative potential of their people. Anne serves as VP Conferences on the Board of Directors of the PDMA and is the 2008 Chair of the PDMA's Annual International Conference on New Product Innovation. Anne has her master of education degree in adult training and organizational development & is a certified New Product Development Professional.

Who Should Attend

Professionals and decision-makers at all levels as well as entrepreneurs who have interest in product success.

Time

Networking & Registration 6-6:45 pm
Presentation and Q&A 6:45 – 8:30 pm.

Details and registration at http://www.pdma.org/carolinas