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Riley Communications Earns Silver Quill Award

Submitted by: Katie Alice Cox on Sep 23, 2008 at 1:57 pm Tagged with: appraisal, award, Columbia, Communications, IABC, Marketing, South Carolina Source: Riley Communications

Columbia, S.C. (September 18, 2008) — Riley Communications is pleased to have won a 2008 International Association of Business Communicators’ (IABC) Silver Quill Award of Merit for its media efforts on behalf of the South Carolina offices of Integra Realty Resources.

“We developed a marketing strategy for Integra that included target audiences and goals, and in just six months our campaign ensured publication of 14 stories for Integra,” says Jacque Riley, CEO of Riley Communications. “We earned this award for a 14-state region, including parts of the Caribbean.”

Integra Realty Resources is a nationwide commercial and residential real estate valuation firm with offices in South Carolina. Riley Communications saw a unique opportunity to position Integra as a resource in a shifty real estate market and economy. Major campaign focal points included Integra’s expertise (locally and nationally), reliability, objectivity, willingness to share national/state statistics and trends, and spot-on real estate analysis.

“We’ve enjoyed working with Riley Communications,” says Michael C. Dodds, owner of Integra Realty Resources’ South Carolina offices. “In just a few months, our public profile has greatly increased for both our commercial and residential appraisal teams.”

“This award is important because we were judged by our peers—other communications professionals.” says Riley. “Having a defined marketing strategy is best for all of our clients, and it really paid off for Integra.”

Riley Communications handles all aspects of marketing and public relations for many small businesses in South Carolina and is located in the Suggs & Kelly building at 500 Taylor Street in Columbia. For more information about Riley Communications, visit www.RileyCommunications.com or call 803.227.0914.

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