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Brand Development Company Celebrates Continued Growth Online

Submitted by: Tim Bryant on Jan 27, 2009 at 5:59 pm Tagged with: brand, Consultant, cyber-agency, Graphic Design, Growth, Launch, logo, Marketing, PR, Public Relations, Start-Up, strategic positioning Source: The Brand Development Co.

Spartanburg, South Carolina – The Brand Development Company, created in 2003 to provide specialized brand introduction and brand revitalization services, enjoyed continued growth during 2008 as a result of broadened web-based service capabilities, expanded Internet presence, increased referrals and repeat business.

According to Tim Bryant, The Brand Development Company’s founder and president, projects during 2008 included:

• Development of positioning strategies for several technology brands based in the UAE

• Positioning a new brand of loose leaf tea – grown in the Alishan region of Taiwan – for introduction to picky tea drinkers in the UK

• Positioning a new health and safety compliance resource for Irish manufacturers

• Brand management for a cosmetic dentist in San Diego, and for a private detective agency in Los Angeles

“The Brand Development Company helps businesses of all types and sizes identify and leverage positioning opportunities relative to target, competitive set and other variables,” said Bryant. “We use a unique methodology that does this quickly and at less cost than traditional means.”

Bryant says that many clients hire The Brand Development Company solely for the purpose of beefing up business plans or investor proposals with additional information on positioning strategies, while many others further retain the agency for logo design, web development, public relations and other services. “Our huge flexibility and unbiased point of view will seem unusual to some clients,” he said. “We promise to help them ‘as much or as little as they need’ and have actually referred clients to other resources when in their best interest to do so.”

Although the advantages of a cyber-based service model are obvious in terms of reduced fees resulting from reduced overhead costs, Bryant points out the Internet’s role as a proving ground for improved processes and the further evolution of these process as “local solutions.”

“Many processes initially developed to bring efficiency online across far distances are now also viable to local settings where more and more businesses are facing intense pressure to do more with less. Local businesses benefit from using the ‘net to engage local resources in ‘net-based relationships,” he said. “Localizing the Internet as a cost-saving interface model adds yet another twist to the unfolding story of cyberspace.”

For more information about The Brand Development Company, call 864-674-6261 or visit www.TheBrandDevelopmentCompany.com.