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Discovering Your Next Great Innovation: How Outcome-Driven Innovation (ODI) is driving organic growth at Ingersoll-Rand

Submitted by: Claire-Juliette Beale on Feb 04, 2009 at 7:32 pm Tagged with: Charlotte, ingersol rand, Innovation, Networking, presentation, Product Development, user research Source: Product Development and Management Association - Carolinas chapter

How much is your company's next great innovation worth to the value of the company? What was the value of the Mustang to Ford, of Windows to Microsoft, of iPod to Apple?

With The Innovator's Dilemma and The Innovator's Solution, Clayton Christensen has provided leadership by grounding the nation's innovation initiatives around the key question, "What job does this product or service actually do?" Strategyn's Tony Ulwick has taken this philosophy and created a repeatable process that a company can actually execute.

Strategyn is a global leader in innovation management and a pioneer in Outcome-Driven Innovation®. The methodology, described in Ulwick's book What Customers Want, transforms innovation management from an unstructured business process into a lean, linear, and predictable discipline.

The Carolinas Chapter of the Product Development and Management Association invites you to join Rick Norman of Strategyn and Jeff Hynds of Ingersoll Rand as they lead an interactive discussion of how Outcome-Driven Innovation® has actually been put into practice at IR.

You will learn:

- The basics of the ODI methodology
- How to precisely define a customer need (or requirement)
Street-smart practitioner advice on how to implement at your company
- The ODI view of the jobs-based approach to innovation
Using needs to find markets ripe for innovation
A growth model that addresses all forms of innovation - breakthrough, disruptive, sustaining, business model, etc.
Ingersoll Rand's experience in deploying a system of processes to deliver repeatable innovation across a large diverse enterprise

All details and registration at www.pdma.org/carolinas

Early registration online by February 25 at 6pm