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The Future is Now: iRobot's Journey of Commercializing Autonomous Solutions

Submitted by: Claire-Juliette Beale on Feb 04, 2009 at 7:39 pm Tagged with: business strategy, Commercialization, Durham, Innovation, iRobot, Nekton Research, Product Development, product strategy, robots, RTP Source: Product Development and Management Association - Carolinas chapter

Founded in 1990 as a spin-off from the Massachusetts Institute of Technology, iRobot (Nasdaq: IRBT) is at the forefront of the growing robot industry, delivering home and government robots that make a difference in people's lives. Through trial and errors, with a passion for robots and the belief that they could have many valuable applications, iRobot has grown to a $249 million global company, and acquired in September 2008 Nekton Research, LLC, an unmanned underwater robot and technology company based in Durham, North Carolina, to pursue new growth and innovation opportunities.

The Carolinas Chapter of the Product Development and Management Association invites you to join Edison Hudson, Director Strategic Alliances, and Rick Vosburgh, Executive Director, for an informative presentation of iRobot's journey as a pioneer in the robot industry - from its initial struggles to the overwhelming success of Roomba, PackBot and other robots thanks to innovation, persistence, and flexibility.

Get insight into the successful iRobot business model, and how iRobot is able to penetrate the market and expand its product line even in these tough economic times.

Learn about iRobot's newly established Maritime Programs office located in Raleigh-Durham, North Carolina, and how it positions the company for leadership in robot solutions on both the land and sea.

Network with your peers in this event unique in bringing together members from the Product Development and Management Association and our event partner, the American Society of Mechanical Engineers.

Details and registration online at www.pma.org/carolinas

Early registration online by March 1 at 6pm