SwampFox

What the Crowd can do for you - Crowdsourcing and Wisdom of Crowds

Submitted by: Claire-Juliette Beale on Mar 27, 2009 at 7:06 pm Tagged with: Cisco, crowdsourcing, Dell, IBM, Kenan-Flagler, New Product Development, Open Innovation, PDMA, Seminar, UNC, University of North Carolina, wisdom of crowds Source: Product Development and Management Association - Carolinas chapter

From programs like IdeaStorm to IBM's Idea Jam, many organizations are discovering the wealth of ideas and insights available from their customers and business partners. This new term is "Crowdsourcing," which puts to work the wisdom of the masses. Data supporting the philosophy that the many are smarter than the few are presented in James Surowiecki's 2004 book, The Wisdom of Crowds.

Join Vida Killian from Dell's IdeaStorm, Melissa Blaisdell from Cisco, Richard Nesbitt from IBM's Idea Jam team and Barry Bayus from UNC's Kenan Flagler School for a panel discussion on crowdsourcing. The Panel will be moderated by Jeffrey Phillips from OVO, a leading innovation consulting organization.

- Get insight into the tools and techniques available and the successes and challenges these firms have experienced using crowdsourcing programs.

- Learn how your organization can apply these methods and techniques to gain more innovative ideas.

- Network with your peers in this event unique in bringing together crowdsourcing leaders and unbiased, research-based perspectives.

All details and preregistration online at www.pdma.org/carolinas

Fees (include light dinner):
- Early registration (online by April 10th at 6pm): $20 PDMA members, $30 non-members.

- Regular registration (online after April 10th at 6pm): $25 PDMA members, $35 non-members.
$15 students and volunteers.

$10 surcharge for late and walk-in registration. Check only for walk-in.

Groups (minimum of 4) and government discounts available, contact Carolinas PDMA for more details.

Questions?
For more information or questions, contact carolinaschapter@pdma.org.