Jackson-Dawson Marketing Solutions Now Jackson Marketing Group
Jackson-Dawson Marketing Solutions, South Carolina’s second largest integrated marketing communications agency, announced today that it is changing its name to Jackson Marketing Group.
Founded in Detroit in 1981, Jackson-Dawson, named after founders Larry Jackson and Sam Dawson, started as a sales training and events company to support the automotive industry. An office in Los Angeles quickly followed to service Asian car companies headquartered on the West Coast.
Jackson, a Greenville native, returned to the Upstate in 1985 to open his own full-service agency under the Jackson-Dawson moniker, while maintaining ownership in the Detroit and Los Angeles offices.
“As our Greenville service offerings have greatly expanded and our marketing efforts and client base have grown nationally and outside of the Southeast, we concluded that it was in the best interest of both companies to change our name,” Jackson Marketing Group founder and Chairman Larry Jackson said. “The time is right to change. We feel Jackson Marketing Group clearly defines who we are as a brand and defines what we do and the breadth of services that we provide.”
“We believe that this will allow us to grow and diversify,” JMG President and CEO Darrell Jackson said. “Our fundamental business strategy and philosophy is not changing. We have a very unique business model built upon solutions-neutral marketing and we still believe in that model.”
Jackson Marketing Group, headquartered in Greenville, S.C. with a service office in Charlotte, N.C., is a fully-integrated marketing communications agency offering strategic planning, interactive media, advertising, public relations, motorsports, event management, video production, fulfillment, warehousing and call center services. JMG provides a variety of integrated marketing communications services for blue-chip brands such as BMW Manufacturing Co., Bloom and Food Lion Grocery Stores, Blue Bird School Buses, Clemson University, Greenville Hospital System, Milliken & Company, Oldcastle Architectural Products, The Palmetto Bank, The American Red Cross, Volvo and Verizon Wireless.
Jackson Marketing Group also has a motorsports division, Jackson Motorsports Group, with offices in Greenville and Charlotte, N.C., and its experience includes BMW, Volvo, Porsche, Ford, Monster Energy Drink, Menzies Motorsports and Sony. It also has experience in some of the world’s leading racing series including NASCAR, NHRA, American Le Mans, SCORE, Best in the Desert, Rock Crawling, AMA, USARacing Series and the Mustang Challenge Series. JMG has also competed in and provided logistics for two transcontinental road rallies – Bullrun 2006 and the 2008 Fireball Run.
For more information, visit the company’s website at www.jacksonmg.com.
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|Organizations||Jackson-Dawson Marketing Solutions; Jackson Marketing Group|
|Source||Jackson Marketing Group|
|Tags||Marketing; Advertising; Public Relations; Agencies;|