TwinEngines’ Kevin Seefried Presents: Getting More Out of Your IT Investments in a Down Economy

Kevin Seefried, President of Atlanta-based TwinEngines Inc., instructed a CPE-qualified web seminar on the actions companies can take to get more out of their IT investments during this down economy. The instructional course covered the traditional technology systems that support business functions for small and mid-market companies who participate in the manufacturing value chain. These systems include CRM, Web, ERP/MRP/Financials, and shop floor operations management.

Attendees received valuable information about current trends in the business systems marketplace and the value of long-term planning for a better economy. Examples of companies tackling known business issues with specific tactical solutions as part of continual improvement programs were provided. Leveraging the existing business applications by adding integrated, custom solutions was demonstrated as one way businesses can retain legacy systems and avoid large capital expenditures.

For manufacturing organizations that may have already received the ROI from ERP and Supply Chain systems, Seefried focused on the trend to look for productivity gains on the shop floor. For a company’s web presence, an action plan was presented to increase leads and sales, and to improve customer service. Adding CRM as a SaaS solution and how to gain the most benefit by integrating it into the business was discussed. Rounding out the discussion was the steps to achieve more cost effective marketing with email campaigns.

About the BDO Seidman Alliance
The BDO Seidman Alliance is a nationwide association of independently owned local and regional CPA firms and businesses sharing a dedication to exemplary client service. These firms use the BDO Seidman Alliance to strengthen technical knowledge in all disciplines, gain extensive domestic and global coverage, explore new business opportunities, and secure and maintain clients. Members of the BDO Seidman Alliance are independent firms and are referred to as “An Independent Member of the BDO Seidman Alliance.”
About BDO Seidman, LLP
BDO Seidman, LLP is a national professional services firm providing assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies. Guided by core values including competence, honesty and integrity, professionalism, dedication, responsibility and accountability, for almost 100 years we have provided quality service and leadership through the active involvement of our most experienced and committed professionals. BDO Seidman serves clients through 34 offices and more than 300 independent alliance firm locations nationwide. As a Member Firm of BDO International, BDO Seidman, LLP serves multi-national clients by leveraging a global network of resources comprised of 621 Member Firm offices in 107 countries. BDO International is a worldwide network of public accounting firms, called BDO Member Firms, serving international clients. Each BDO Member Firm is an independent legal entity in its own country. For more information, visit www.bdo.com

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