SwampFox

When You Need A New Website

Submitted by: TwinEngines Inc. on Jun 24, 2009 at 3:39 pm Tagged with: ecommerce, Manufacturing, Supply Chain, TwinEngines, value chain, \Website Source: TwinEngines, Inc.

We launched two websites in the past two months that are worth mentioning, because of the impetus and approach of the work. In both cases, the companies had a website that was 3-5 years-old. Both realized that a corporate website can be an effective marketing/sales tool, and that their websites were losing their effectiveness. (See our featured blog article for more on that topic.)

The companies started with an objective website evaluation, confirming business goals and analyzing performance against those goals. In both cases the companies determined that their website was not working hard enough for them. The design, information architecture and content in the websites did not:

enable people to find their websites
help people find information easily and quickly, once on the website
impel people to take the next actionable step towards engaging with the companies.
After the website evaluation, TwinEngines executed a website design work phase to establish a new look-and-feel with information architecture for the website. A development work phase including content management system intergration followed. After launching the new website, a continual improvement program was established to measure performance against goals and objectives.

The first company is ADVA Optical Networking, a global provider of telecommunications equipment, with innovative Optical+Ethernet transport solutions for high-speed, next-generation networks. Their new website, http://www.advaoptical.com/, launched in April, and you can read more about the ADVA Optical Networking website here.

The second company is ourselves - TwinEngines. We launched our new website last month - built using the umbraco open-source content management system. Follow the links at the top of the newsletter, and please let us know what you think. We are continually trying to improve our website for you.

To recap, here are the major work phases for a new corporate website:

Objective website evaluation - SWOT Analysis - Re-establish Goals
Website Design - Information Architecture - Site Map
Website Production - Content Management System - SEO
Launch
Monthly Analysis and Improvements - SEO and Website Analytics