Enterprise Launch - "Making the Main Thing the Main Thing: Crafting your Marketing Message" Business Development Workshop

Enterprise Launch - Business Development Workshop
Topic: "Making the Main Thing the Main Thing: Crafting your Marketing Message"
Speaker: Laura MacPherson
Date: Thursday, October 22, 2009
Time: 7:30 AM to 9:00 AM
Location: NEXT Innovation Center, 411 University Ridge, Greenville, SC 29601
Workshop Cost: $12.00 for Guests & Basic Members; FREE for Enhanced, Pro, & Elite Members
Register at http://www.enterpriselaunch.com/our-events/oct-22-laura-macpherson

You've heard the proverb, "The main thing is to keep the main thing the main thing." It sounds easy. But when you've got a myriad of potential marketing messages swirling around your mind, it's anything but easy. You know your business like no one else does. You know what services you offer, what benefits you provide - most likely there are many. You know what your mission is, what your goals are, what you're proud of. You may want to mention them all, or at least a few of them. But studies show that mentioning more than one main idea is actually counterproductive. When it comes to marketing, you want to make the main thing the main thing. During this workshop, you'll craft a message that communicates your business's main strength and leave with ideas on how to implement it.

We are thrilled to have Laura MacPherson speak for our October Business Development Workshop. Laura MacPherson is the owner of Northstar Creative, a website development company for businesses that make a difference. She has an educational background in writing and psychology as well as experience in design. Laura loves everything creative, from art to acoustic guitar. She is a fan of Northern California and she likes to get out on bike trails as often as time allows.

You can upgrade to an Enhanced, Pro, or Elite membership for Enterprise Launch's business community which would allow you to get into workshops free as well as many other benefits at http://www.enterpriselaunch.com/community

More information about our group, upcoming events, and testimonials can be found at http://www.EnterpriseLaunch.com

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