Toyota, Honda, and Nissan: No, they don’t look the same! Industry assessment from Jim Treece - Noon, September 17th at CU-ICAR

The corporate cultures of Toyota, Honda and Nissan all reflect the underlying Japanese culture to some extent, but they are not the same. It is as correct, and incorrect, to label them all as “the Japanese” as it is to lump GM, Ford and Chrysler into one category as the “Detroit 3,” or to say that Volkswagen, Daimler and BMW are all the same.

Their differences influence their product lineups, personnel policies, manufacturing operations, relationships with suppliers and corporate strategies.

Jim Treece, Industry Editor at Automotive News and a veteran journalist who has covered the auto industry for almost 25 years – including 13 years in Japan on the auto beat – will examine the differing cultures of Japan’s three largest automakers and how those cultures have shaped where each company is today and where it is going.

The lecture will take place on September 17th at 12:00 PM in the Carroll A. Campbell Jr. Graduate Engineering Center Auditorium at CU-ICAR (4 Research Drive Greenville SC 29607)

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