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The Colonial Williamsburg Foundation Selects Brains on Fire to Develop Word of Mouth Movement

Submitted by: Liza Jones on Oct 05, 2009 at 7:12 pm Tagged with: Brains on Fire, Greenville, word of mouth marketing Source: Brains on Fire

GREENVILLE, S.C. – Oct. 5, 2009 – Identity company Brains on Fire has been selected to create a word of mouth movement for The Colonial Williamsburg Foundation, a private, not-for-profit educational institution and cultural destination dedicated to the preservation, restoration, interpretation and presentation of 18-century Williamsburg, VA.

Brains on Fire will create an engagement campaign that allows consumers to see Colonial Williamsburg as a cultural destination, offering everything from history, education and art to world-class dining, accommodations, shopping, entertainment, and more. The firm will work alongside other partner agencies including McCann Erickson, Birmingham, Mich. responsible for creative development and media (www.mccann.com/); Missy Farren & Associates New York, strategic media relations (www.mfaltd.com); and Ypartnership Orlando, Fla., publisher of the Travel Monitor (www.ypartnership.com).

“The Foundation is a distinctive destination with something for everyone, and Brains on Fire will help us connect to consumers who have a passion for our offerings, said Sally McConnell, director of brand strategy and marketing communications for the Colonial Williamsburg Foundation.

“Colonial Williamsburg has long been recognized as a top destination for U.S. history buffs,” said Robbin Phillips, president of Brains on Fire. “And now it’s time to shine a light on many of the other wonderful attributes this locale has to offer, like its cultural offerings and resort-style amenities.”

Brains on Fire has previously helped develop word of mouth movements and identify brand ambassador opportunities for companies including Fiskars Brands and Best Buy, and non-profit organizations such as Rage Against the Haze, South Carolina’s youth-led anti-tobacco initiative. The company won an Effie award in 2008 for its work with the ‘Rage Against the Haze’ program.

About Colonial Williamsburg
The Colonial Williamsburg Foundation is a not-for-profit educational institution and cultural destination dedicated to the preservation, restoration, interpretation and presentation of 18-century Williamsburg, VA. The Foundation’s mission “that the future may learn from the past”, extends from within the Historic Area, to the first-class Resort Collection experience to lecture series in and out of Williamsburg. With the award-winning Revolutionary City®, Colonial Williamsburg demonstrates its commitment to expanding its thought-provoking programming as well as its dedication to cultural and historical authenticity. Williamsburg is an all-American destination; Colonial Williamsburg’s Historic Area provides visitors with educational yet entertaining programming, the WILLIAMSBURG brand and shopping experience offers a variety of home products inspired by the destination, and the Resort Collection provides vacation-rich activities from spa and fine dining to world class golf.

About Brains on Fire
Brains on Fire is the identity company dedicated to helping organizations discover and sustain excitement about who they are and why they exist. They believe great brand identities are rooted in purpose, not profit. They focus on relationships, not transactions. Clients include Fiskars Brands; Rage Against the Haze, South Carolina’s youth anti-tobacco movement and the Charleston Parks & Recreation.

Brains on Fire has been recognized with honors from ReBrand 100 and the Word of Mouth Marketing Association’s WOMMIE Awards. PQ Media has ranked Brains on Fire as one of the top word of mouth marketing firms today, and in 2007, the agency received a Forrester Groundswell Award for its Fiskars Brands Fiskateers movement. For more information, visit the top-ranked blog at www.brainsonfire.com/blog.

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