SwampFox

Transcending Products, Offering Experience Design and Strategy

Submitted by: Claire-Juliette Beale on Oct 07, 2009 at 6:59 pm Tagged with: Branding, Customer Experience, experience design, IBM, Innovation, New Product Development, PDMA, product experience Source: Product Development and Management Association - Carolinas chapter

Products do not exist in a vacuum. They are part of an ecosystem of interplay with services, company brand promises and expectations, and other players in the marketplace.

"Offerings" - the combination of product + service + customer experience is a more transformative way to deliver value to customers and drive future consideration.

Ron Smith, IBM, Program Manager, Corporate Brand and Values Experience, and Kevin Clark, President and Founder of Content Evolution LLC and author of "Brandscendence: Three Essential Elements of Enduring Brands", have actively collaborated on offerings for IBM for almost a decade and will bring their expertise, stories and case studies to this engaging presentation.

The Carolinas chapter of the Product Development and Management Association invites you to an evening of networking and learning.

•Learn and gain deeper appreciation for creating business value through offering design and management that fully connects products to services and services to customer experiences

•See cases of customer experience mapping, emotional connections to logical issues, and cross-discipline innovation teams

•Boost both organization and personal professional performance and relevance to the marketplace through this more comprehensive view

The presentation will be available via Livemeeting for remote participation.

Details and online registration at www.pdma.org/carolinas.

Early bird rate expires November 1.