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Northstar Creative to Present Marketing Workshop

Submitted by: Laura MacPherson on Oct 09, 2009 at 1:33 pm Tagged with: marketing workshop Source: Northstar Creative

Laura MacPherson of Northstar Creative, will be presenting an interactive workshop titled “Making the Main Thing the Main Thing: Crafting Your Marketing Message” at the upcoming Enterprise Launch meeting.

In this session, business owners will learn how to craft a message that communicates their companies’ main strengths and leave with ideas on how to get their messages across effectively.

Date: Thursday, October 22, 2009
Time: 7:30 am
Location: NEXT Innovation Center (411 University Ridge, Greenville)
To Register: http://www.enterpriselaunch.com/our-events

Describing the workshop, Laura says, “You know your business like no one else does. You know what services you offer, what benefits you provide—most likely there are many. You know what your mission is, what your goals are, what you’re proud of. You may want to mention them all in your marketing message, or at least a few of them. But studies show that mentioning more than one main idea is actually counterproductive. When it comes to marketing, you want to focus on the single most important thing.”

About Northstar Creative

Based in downtown Greenville, South Carolina, Northstar Creative is a web design firm that helps businesses and organizations communicate effectively online. Clients include professional service firms, retail businesses, healthcare services, creative professionals, not-for-profits, and community organizations. To learn more about Northstar Creative, visit their website at www.northstarcreative.net or call Laura MacPherson at 864-908-0840.