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Baptist Easley Hospital Selects Gibbons | Peck for brand launch

Submitted by: Kristen McNicholas on Jan 27, 2010 at 6:56 pm Tagged with: Baptist Easley Hospital, brand, Gibbons | Peck, Press Ganey Partner of Choice Award Source: Gibbons | Peck

GREENVILLE, SC — January 27, 2010: Baptist Easley Hospital has commissioned Gibbons | Peck Marketing Communication to develop and launch its new brand. The brand elements revolve around the intensive patient focus of the hospital culture, for which it has become recognized nationally.

“We love building a brand for an organization with such a remarkable story,” said James Gibbons of Gibbons | Peck. “The things these people do for their patients are simply amazing!”

The brand launches in the first quarter of 2010 with the positioning line, “Caring is our calling.” The inaugural campaign highlights the remarkable patient, staff, and physician satisfaction, for which Baptist Easley became the only hospital ever to earn the Press Ganey Partner of Choice Award.

Hospital CEO, Roddey Gettys commented that Baptist Easley has worked hard to build a patient-centric, empowered culture. “It’s exciting to be working with folks who get it, and to have a brand that communicates what we’re all about.”

Baptist Easley Hospital is a 53-year-old hospital, jointly operated by Palmetto Health and Greenville Hospital System. Gibbons | Peck is a full-service, brand-centric marketing communication firm in Greenville, South Carolina.