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Blackbaud to Host Social Media Fundraising Panel at South by Southwest (SXSW) Interactive Festival

“Debunking the Myth of Social Media Fundraising” panel to be held Saturday, March 13 at 12:30 CT

Blackbaud is pleased to announce its sponsorship of The Beacon: Lounge with a Conscience at the 2010 SXSW Interactive Festival on March 12 to 16 at the Austin Convention Center in Austin, Texas. The Beacon offers nonprofit professionals a central location to network, share ideas, and relax between sessions. New this year, The Beacon will also feature afternoon acoustic concerts from Austin-based bands. In addition, Blackbaud will host the following panel:

Panel Description:

Debunking the Myth of Social Media Fundraising

Blackbaud’s Frank Barry will moderate a panel featuring Lance Armstrong Foundation’s Brooke McMillan, Epic Change’s Stacey Monk, and Charity Dynamics’ Donna Wilkins to discuss several case studies examining successful fundraising strategies that incorporate social media sites such as Twitter®, Facebook®, and YouTube®. The panel will also explore results from a recently completed research project investigating social media fundraising strategies specifically supporting nonprofit events.

When: Saturday, March 13, 2010 at 12:30 p.m. CT

Where: Austin Convention Center, Hilton C

Who:

Frank Barry, Manager, Professional Services, Blackbaud
Frank Barry manages professional services for Blackbaud and is responsible for driving performance in the consulting, technical services and project management practices. He blogs at www.netwitsthinktank.com and can be found on Twitter at http://twitter.com/franswaa.

Brooke McMillan, Online Community Evangelist, Lance Armstrong Foundation
As the Foundation’s online community evangelist, Brooke reaches out through online tools and social media to build the LIVESTRONG community and raise awareness of its efforts.

Stacey Monk, CEO and Co-Founder, Epic Change
Stacey Monk is the founder of Epic Change, a startup nonprofit that helps hopeful people in need share their "epic" true stories in innovative ways to help them acquire the financial resources they need to create positive "change" in their communities. Stacey was a creator of TweetsGiving, one of the first efforts that used Twitter for event fundraising.

Donna Wilkins, President, Charity Dynamics
Donna Wilkins is the president of Charity Dynamics and leads the company in developing innovative online programs that help nonprofits of all sizes achieve results.

For a roundup of nonprofit-focused events and sessions at SXSW Interactive, visit www.blackbaud.com/webbythings.

About Blackbaud

Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, In Touch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.

Media Contact:

Melanie Mathos
Blackbaud, Inc.
843.216.6200 x3307
melanie.mathos@blackbaud.com