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Brains on Fire Adds Two New Members to Team

Submitted by: Caitlin Greeley on Apr 12, 2010 at 8:50 pm Tagged with: Brains on Fire, Marketing Source: Brains on Fire

GREENVILLE, S.C. – April 12, 2010 – Identity and word of mouth movement company Brains on Fire continues to grow its team with two recent additions, Alexis Bass and Logan Metcalfe.

As Brains on Fire’s new Insight Development Officer, Bass leads values-based observational research and assists with strategic development for Brains on Fire’s identity and word of mouth movements for its clients.

Prior to joining Brains on Fire, Bass worked at Saatchi & Saatchi X based in Fayetteville, Ark. working as an account planner with brands such as Tide, Febreze, IAMS, PuR and Duracell for the Procter & Gamble Wal-Mart Customer Team. She earned her bachelor’s degree in advertising from the University of South Carolina and a master’s degree in communication strategy from the Virginia Commonwealth University Brandcenter in Richmond.

Metcalfe joins the Brains on Fire team as Chief Financial Officer. He oversees and manages the company’s accounting and finances. A native of New Zealand, Metcalfe graduated from the University of Auckland and moved to the United States ten years ago as a management consultant for Booz Allen Hamilton advising firm. He later attended the Harvard Business School in Boston where he earned a Master of Business Administration degree. He moved to Greenville in 2003 to work with Immaculate Baking Company.

“Brains on Fire is helping to develop the identities of world class brands, and we couldn’t do it without a group of bright, unique individuals,” said Robbin Phillips, courageous president of Brains on Fire. “Alexis and Logan both have strong backgrounds and interesting stories to bring to the table, and I can’t wait to see what great things they’ll accomplish as part of our team.”

About Brains on Fire
Brains on Fire is the identity company dedicated to helping organizations discover and sustain excitement about who they are and why they exist. They believe great brand identities are rooted in purpose, not profit. They focus on relationships, not transactions. Clients include Fiskars Brands; Rage Against the Haze, South Carolina’s youth anti-tobacco movement and the Charleston Parks & Recreation.

Brains on Fire has been recognized with honors from ReBrand 100 and the Word of Mouth Marketing Association’s WOMMIE Awards. PQ Media has ranked Brains on Fire as one of the top word of mouth marketing firms today, and in 2007, the agency received a Forrester Groundswell Award for its Fiskars Brands Fiskateers movement. For more information, visit the top-ranked blog at www.brainsonfire.com/blog.