The Salvation Army Kroc Center Announces Agency of Record for Marketing Efforts
Submitted by: Travis McConkey on Jan 18, 2011 at 9:06 pm
Tagged with: community center, downtown, grand opening, Greenville SC, kroc center, Marketing, The Salvation Army
Source: The Salvation Army Ray & Joan Kroc Corps Community Center
GREENVILLE, S.C. – The Salvation Army Ray and Joan Kroc Corps Community Center is one step closer to being completed. Having selected a local marketing firm as their agency of record, The Kroc Center will now begin planning for their grand opening events and promoting the mission and growth of the community center.
Over a period of several months, The Kroc Center’s marketing committee hosted several rounds of proposals and a round of presentations as part of the RFP process. One requirement placed on the firms presenting was that they had to have a local presence, as part of the Upstate community. After the presentation round, The Kroc Center’s committee selected as their agency of record PECULIAR, Inc., an Upstate marketing firm focused on design, marketing and interactive services.
“As part of the selection process, firms had to show that they understood the mission and vision of The Kroc Center, not just showcase their creativity. We were looking for a firm that really gets the concept of what The Kroc Center is and why we’re here in Greenville,” said Major Bobby Lancaster of The Salvation Army.
“Joan Kroc’s vision was to create a place of opportunities and possibilities for people of all ages and means,” said Tim Pecoraro, CEO of PECULIAR. “By extending to them a world that was otherwise beyond their reach, Joan Kroc set out to build community, not just community centers. The practical application of this vision is a facility centered around diverse people, culture, and recreation.”
The Kroc Center is on schedule for a Grand Opening event in mid-2011. Their work with PECULIAR begins immediately with the focus on implementing the campaign concepts they presented during the RFP process.
About The Salvation Army Ray & Joan Kroc Corps Community Center of Greenville, SC
Joan Kroc, wife of McDonald’s founder Ray Kroc, had a clear vision in mind: build state-of-the-art recreational and arts facilities in underserved communities throughout the nation to ensure that all individuals have equal opportunities to grow their natural gifts and talents. Through her bequest and the support of area citizens, The Salvation Army Ray & Joan Kroc Corps Community Center of Greenville, SC is a fulfillment of her vision as it strengthens character and encourages positive values consistent with the mission of The Salvation Army. The 20-acre recreational, cultural and worship facility provides the Greenville Community with family, personal, spiritual and youth services that enrich lives and build community. For more information, call 864-527-5948 or go to www.salvationarmygreenville.org.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.