SwampFox

Milliken introduces design-focused “Studio” collection for commercial interiors

Submitted by: Caitlin Greeley on Mar 08, 2011 at 4:50 pm Tagged with: commercial carpet, Milliken, Milliken Carpet, Milliken Residential, Milliken Studio Source: Milliken

Sophisticated line fills void between specified and “Main Street” offerings, helps retailers enhance profitability

SPARTANBURG, S.C., March 8, 2011 – Flooring retailers who have been looking to fill the void between specified and “Main Street” offerings now have a new option – Milliken’s Studio collection. Inspired by the craftsmanship of hand-made rugs, Milliken’s design team incorporated innovative techniques to create textures and patterns that bring warmth and sophistication to commercial interiors.

With 18 innovative styles – 13 broadloom and 5 modular tile products – the Studio collection features an appealing and complete array of beautiful and sophisticated patterns and textures available in today’s hottest colors. Products in the collection will wholesale from $25 to $45 per yard.

Broadloom products featuring Multiple Yarn Infusion® – a proprietary technology
Multiple Yarn Infusion – a patented, high-density tufting process – creates the wide selection of 12-foot broadloom carpets. Additionally, the broadloom products incorporate a tuft density that enhances performance features such as durability, appearance retention and serviceability.

Modular tile products with TractionBack® technology
Milliken Studio also offers 50cm x 50cm modular carpet tile with environmentally friendly TractionBack high-friction backing. TractionBack keeps tiles securely in place, stands up to foot- and wheeled-traffic and allows easy removal for replacement or underfloor access, while reducing installation costs and complexities.

“Milliken Studio couples elegant design and performance into a product not available anywhere else in the industry,” said Mark Clayton, Business Manager for Milliken’s Residential Floor Covering Division. “These outstanding products will help retailers increase sales, enhance profitability and build relationships with untapped markets.”

A special Milliken Studio display simplifies the shopping process and is available for retailers to showcase the collection, while offering an easy to navigate visual sampling of the 18 products. The display system includes easy-to-view pattern samples, colors and examples of possible installations.

About Milliken
Milliken has a rich history of delivering innovative carpet and hard surface flooring from its award-winning global design studios, research center and manufacturing facilities. Driven by a desire to bring meaningful experiences to interior environments, Milliken delivers unexpected and purposeful flooring solutions that add value to people’s lives, improve health and safety, and make this world sustainable. Headquartered in Spartanburg, S.C., Milliken is online at www.millikencarpet.com and on Twitter @MillikenCarpet.