Leadership Seminar - Davis S. Ridley "Forty Years of LUV - The Southwest Airlines Story" - April 1
Submitted by: Pris Foster on Mar 14, 2011 at 2:45 pm
Tagged with: Corporate Branding, Entrepreneurship, Leadership, Management, Marketing, revenue management, Sales
Source: The Spiro Institute for Entrepreneurial Leadership
Davis “Dave” Ridley is Senior Vice President, Chief Marketing Officer for Southwest Airlines, a $13.0 Billion in revenue/35,000 Employee airline. Southwest is the largest U.S. airline in terms of domestic passengers carried and has been the only airline to be profitable every year since 1973.
In his current job, Dave oversees the Marketing and Sales Department and the Revenue Management Department and is responsible for building and maintaining the brand while maximizing Company revenues. This includes leadership and direction of Southwest’s overall brand management; pricing; advertising and promotion; loyalty program; and southwest.com. He is also a member of the Executive Planning Committee, the CEO led committee responsible for Company strategy and policy.
Since joining Southwest in 1988, Dave has served as Vice President, Marketing and Sales; Vice President, Ground Operations; and Senior Vice President, People and Leadership Development.
Dave graduated from the University of Texas at Austin in 1975 with a BBA and earned an MBA from Southern Methodist University in 1981.
Date: April 1, 2011, from 5:00-6:00 pm, reception to follow
Location: Clemson at the Falls, 55 E. Camperdown Way, Greenville, SC
There is no charge for this event but registration is requested. Please register online at http://www.clemson.edu/centers-institutes/spiro/rsvp.html