Dean Schuster of truematter Selected to Run Antarctica Marathon for Charity
Submitted by: Meghan Billings on Jun 17, 2011 at 8:44 pm
Tagged with: Antarctic Site Inventory, Antarctica, Charity, marathons, Non-Profit, Oceanites, Penguins, running, Technology, truematter, Usability
Source: True Matter, LLC
Columbia, SC — True Matter, LLC (truematter) is proud to announce that our own Dean Schuster (partner, experience design) will run the 2012 Antarctica Marathon to support Antarctic conservation and the preservation of our friends, the penguins.
The race is a full marathon (26.2 miles) and will take place on the Antarctic Peninsula on March 9th, 2012. The course will wind between the Russian, Chinese, Uruguayan and Chilean research stations. Because the race is remote and the landscape inhospitable, very few runners worldwide have ever attempted it. How will Dean train in the summer heat of famously hot Columbia, South Carolina? Follow his adventure on Twitter (@deanguin).
“Dean is an accomplished runner. He runs ultramarathons up mountains and I’ve no doubt he’s up to the challenges of the frozen South. Knowing him, he’ll probably train in an ice cream freezer,” said Rusty Farrell, partner and president of truematter.
Dean is running the marathon to raise money for Oceanites (Ocean-Eye-Tees), a non-profit science and education foundation dedicated to the understanding and conservation of the world's oceans, islands, wildlife and the important and breathtaking land of Antarctica. Oceanites promotes appreciation for the sensitive connections people have to our watery globe and its ongoing major research project is the unparalleled Antarctic Site Inventory — the only publicly supported scientific project monitoring and analyzing Antarctic penguin population changes.
“I look forward to the excitement of running in Antarctica, but promoting the understanding and conservation of natural resources is truly the greater adventure,” Said Dean. “I’m proud to be called a friend of the penguin.”
Ron Naveen, Founder and CEO of Oceanites said, “Antarctica may seem like a harsh, foreboding place, but it’s really quite fragile. We fulfill an important responsibility when we care for virtually pristine habitat — and we’re totally grateful Dean’s going to raise awareness about penguin population changes in the vastly warming Antarctic Peninsula.”
Dean is committed to raising at least $30,000 for this worthy cause.
Support Dean’s Antarctic Odyssey – Donate to Oceanites today:
http://www.firstgiving.com/fundraiser/antarctica/oceanites
About truematter
An interactive usability consultancy, truematter helps organizations define and achieve their online goals. We plan, evaluate and create mobile experiences, websites, Web application interfaces and corporate Intranets.
By focusing intently on the way real people approach technology, we deliver useful, intuitive online experiences that dramatically improve efficiency, productivity and satisfaction. Through objective testing and expert review, we help our clients understand how to better use interactive technology to their advantage.
Truematter is privately held and located in Columbia, South Carolina.
http://www.truematter.com
http://www.twitter.com/truematter
About Oceanites
Oceanites, Inc. (a tax-exempt, U.S.-based 501(c)(3) charity founded in 1987) is a nonprofit science and education foundation, which focuses on conservation of the world’s oceans and islands, and their wildlife. Its cutting-edge research project, the Antarctic Site Inventory, recognizes that, everywhere — including Antarctica, assessment and monitoring are the lynchpins of long-term environmental conservation.
| Organizations | Oceanites , Marathon Tours , True Matter. LLC |
|---|---|
| Source | True Matter, LLC |
| Submitter | Meghan Billings |
| Tags | Antarctic Site Inventory, Antarctica, Charity, marathons, Non-Profit, Oceanites, Penguins, running, Technology, truematter, Usability |