VantagePoint Adds Top Talent in Copywriting and Client Service Areas

Greenville, S.C., June 21, 2011 – VantagePoint, a nationally recognized business-to-business marketing agency, is pleased to announce its continued expansion with the addition of three key staff members, Micah Coston, Angie McEldowney, and Amanda Davis.

Micah Coston joins the firm as a copywriter handling a range of manufacturing and service markets, including foodservice and transportation. He comes to VantagePoint with a wealth of research and writing experience from his time spent as a freelance copywriter prior to joining the firm. He holds a bachelor’s degree from Bob Jones University, as well as double master’s degrees from Bob Jones University and the University of Birmingham, UK.

Angie McEldowney will serve as an account executive, managing projects for clients T&S Brass, a leading manufacturer of plumbing and foodservice equipment, and Estes Express Lines, a full-service freight transportation provider. She brings more than four years’ experience in marketing communications, most recently leading PR efforts for a publishing company and managing client relationships with Upstate area branding communications firm Ferebee Lane. Angie holds a Bachelor of Science degree in journalism from Ohio University.

Amanda Davis, who will serve as account manager for Fiberweb, Nason, Nucor Building Systems, and SEW Eurodrive, comes to VantagePoint with deep expertise in strategic planning, market research, and branding and message development. Prior to joining the firm, Amanda worked as a market insight and strategy manager for Eastman Chemical Company, where she handled product development and launch plans, developed external communications, and developed and executed a corporate sustainability platform. She earned a Bachelor of Arts degree in political science from Maryville College, as well as a Master of Business Administration degree with a concentration in marketing from the University of Tennessee.

“As skilled communications professionals, Micah, Angie, and Amanda understand all facets of marketing communications and can use them in concert to create truly integrated and effective programs for our clients,” noted VantagePoint CEO, Craig O’Neal.

About VantagePoint:
VantagePoint, a nationally recognized business-to-business marketing agency, blends keen insight with fresh ideas to maximize our clients’ market impact. We take an integrated approach, offering our clients expertise in marketing, advertising, branding, digital, and public relations. With offices in Greenville, S.C. and Charlotte, N.C., VantagePoint is ranked nationally on BtoB Magazine’s Top Agencies list and was named the Agency of the Year in 2009 and 2010 by the Business Marketing Association of the Carolinas. For more information, visit the company Web site at or contact JoAnne Laffey Heckman at 864-331-1265.

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