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PDMA Carolinas Chapter presents Fast Market Driven Innovation - August 11, 2011

Submitted by: Jessica Haverland Moss on Jul 31, 2011 at 12:00 am Tagged with: Business Development, Innovation, Market Penetration, Marketing, New Product Introduction, PDMA, Product Development Source: Product Development Management Association, PDMA

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Organization: Product Development Management Organization- Carolinas Chapter

Learn how companies like Weyerhaeuser, National Gypsum, Sonoco, and Siemens are finding growth opportunities in the market...

Fast, Market Driven Innovation. Gaining customer insights and transforming them into successful innovative solutions. Whether developing new products in served markets, penetrating new markets with existing products, or identifying white space opportunities; solid growth opportunities are difficult to identify and achieve. Too often companies are unable find new markets for unique technologies, or find it impossible to develop new products or services to leverage their position in markets where they currently participate. If this sound familiar, you will not want to miss this event.

The Carolinas Chapter of the Product Development and Management Association invites you to join Charlie Marshall and John Barrett of Priority Metrics (http://www.pmgco.com) to learn how they help organizations find untapped white space opportunities in various markets for a wide range of products and services, such as:

• Uncovering previously unidentified market needs for a new supplier of plastic bottles for Moll Industries, with a process that yielded specific new customers.

• Identifying a specific product need and providing an introduction to a "Big 3" manufacturer within the multi tiered automotive channel for Glen Raven; with a process that shortened the new product cycle from 4years to 18 months.
• Helping Globalspec.com, a large Business to Business catalog for engineers, to develop a clearer understanding of their customers and suppliers leading to additional revenue generating site content.

Through this session, you will gain insight into areas such as:

• Proven techniques in achieving market needs driven innovation.

• Making sound connections between insights, technologies, and internal competencies to feed innovative solutions.
• Finding potential customers during the innovation process, speeding up your time to market.
• How to uncover what customers truly value, improving the success rate of new service and product innovation.

Plus, hear how Radiator Specialties own Vice President of Business Development, Mike Guggenheimer, has applied these techniques to the firms broad product line of innovative products, and what techniques should be avoided based on his experiences.

Questions?
Contact: Jessica Moss jessicamoss@innoventurellc.com