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Caroline Guitar Company develops the Olympia thanks to Kickstarter.com

Submitted by: Agata Chydzinski on Jul 29, 2011 at 3:49 pm Tagged with: Funding, guitar, incubator, New Product Development, Olympia Source: Caroline Guitar Company

COLUMBIA, S.C. - Caroline Guitar Company has announced the production of their
second guitar pedal, the Olympia, thanks to the help of Kickstarter.com, a fundraising
website for creative endeavors.

Through Kickstarter.com, Caroline Guitar Co. introduced their idea for a new fuzz pedal
setting an initial goal of $3,000. In just 36 hours, the goal was reached and surpassed
with 29 days left to continue raising funds. With the $3,000 goal attained from over 40
backers within the first 2 days of the campaign, Caroline Guitar Co. can begin
development of the Olympia.

“We named it Olympia in honor of its '60s & '70s "hammer of the gods" fuzz roots, the
sounds and Pacific Northwest setting of the '90s alternative renaissance, and the local
neighborhood that is a home to our nascent music and arts scene here in Columbia,”
said Philippe Herndon, CEO of Caroline Guitar Company.

The Olympia is Caroline Guitar’s follow-up to their award-winning and acclaimed
overdrive pedal, the Wave Cannon. The pledges from this Kickstarter campaign will go
towards finalizing circuit layout, getting the initial run of circuit boards tested and
refined, completing the first batch of 50 handcrafted fuzzes, delivering the advance
purchases to contributors, and then introducing these pedals to retailers.

With Kickstarter.com, Caroline Guitar Co. was able to introduce their idea in a creative
and unusual way for the boutique effect pedal industry and broaden the community of
stakeholders in the project to include family and friends. It allows donors to support the
project without necessarily purchasing the pedal, see exactly how much interest the
project has gained and the company to test the viability of their product.

About Caroline Guitar Company

Caroline Guitar Company was fully realized in September 2010 with the sale of their first
pedal. All of Caroline’s products are dreamed, designed, and created in Columbia, South
Carolina. Based in the USC Columbia Technology Incubator, Caroline Guitar Company is
dedicated to promoting American manufacturing, analog design and rock and roll fun.
To learn more, visit www.carolineguitar.com, check out Caroline Guitar Company’s
Facebook and follow them on Twitter at @CarolineGCo.

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For more information, contact:
Nichole Jeffords, Public Relations Consultant/ jefforda@email.sc.edu