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VantagePoint Wins National B2 Marketing Award

Submitted by: JoAnne Heckman on Aug 01, 2011 at 2:57 pm Tagged with: business-to-business, SEO; Cryovac; content development, VantagePoint; Marketing; PR; Advertising; Awards; Greenville SC; direct marketing; web development Source: VantagePoint

Greenville, S.C. – August 1, 2011 - VantagePoint, a leading national business-to-business marketing agency, is proud to announce that it has won a 2011 national B2 Award from the Business Marketing Association (BMA). B2 Awards are given annually to recognize outstanding strategy, creative and results in business marketing.

VantagePoint received an Award of Excellence in the category of multi-channel lead generation for its Cryovac® Multi-Seal® campaign, which focused on raising market awareness of and creating demand for an innovative new packaging product. The microsite, which was created as part of the campaign, has become an especially powerful tool in showcasing the interactivity of the marketing package.

“Rather than trying to be all things to all people, VantagePoint has always remained true to its mission as a business-to-business agency," said VantagePoint president and CEO, Craig O’Neal. “Adding this prestigious national award to our list of business-to-business marketing honors is further proof of the quality of our work, as well as our dedication to superior client service and results.”

The B2 Awards are judged by highly qualified industry professionals, based on the nature of their knowledge of strategy, creative concepting and execution.

About VantagePoint:
VantagePoint, a nationally recognized business-to-business marketing agency, blends keen insight with fresh ideas to maximize our clients’ market impact. We take an integrated approach, offering our clients expertise in marketing, advertising, branding, digital and public relations. With offices in Greenville, S.C. and Charlotte, N.C., VantagePoint is ranked nationally on BtoB Magazine’s Top Agencies list and was named the Agency of the Year in 2009 and 2010 by the Business Marketing Association of the Carolinas. For more information, visit the company website at www.vantagep.com or contact JoAnne Laffey Heckman at 864-331-1265.