VantagePoint Marketing Adds Two Clients to Foodservice Client Roster
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Submitted by: JoAnne Heckman on Sep 22, 2011 at 12:38 pm
Tagged with: Integrated Marketing Communications; marketing; advertising; public relations; VantagePoint; foodservice; advertising agency; btob; business-to-business
Source: VantagePoint
Greenville, S.C. – September 21, 2011 – VantagePoint Marketing, a nationally recognized business-to-business marketing agency, is pleased to announce the addition of Whaley Foodservice and American Panel to its growing foodservice equipment client roster.
As one of the largest independent commercial food equipment service and parts companies in the United States, Whaley services commercial cooking, preparation, holding, sanitation, refrigeration, warewashing equipment and HVAC needs for restaurants, hospitals, hotels, schools and institutions.
Based on its expertise in the foodservice field, VantagePoint has been hired to create an integrated marketing strategy for Whaley.
“VantagePoint was a natural choice for us because we wanted to work with an agency who could offer us the benefits of fresh-thinking combined with deep foodservice industry expertise,” said Wells Whaley, President, Whaley Foodservice Repairs.
For more than 40 years, American Panel has provided foodservice operators with refrigeration and controlled cooling equipment, including walk-ins, blast chillers and shock freezers. Their high-quality product line helps customers maintain food safety, reduce waste, increase shelf life and improve energy savings.
American Panel has turned to VantagePoint to develop and lead its strategic marketing and communications efforts.
“VantagePoint is very well-respected as a foodservice industry marketing firm,” noted Danny Duncan, President, American Panel, Inc. “While they came highly recommended to us, we were even more impressed when we met the team and learned about their strategic approach.”
“At VantagePoint, we never lose sight of who and what we are: a business-to-business marketing firm with deep experience and strong leadership in key industries, including foodservice,” said Craig O’Neal. “We know these industries inside and out and are able to offer our clients the benefit of our expertise and keen insights. We are thrilled to partner with such high-caliber companies as Whaley Foodservice and American Panel and look forward to delivering outstanding results on their behalf.”
About VantagePoint: VantagePoint Marketing, a nationally recognized business-to-business marketing agency, blends keen insight with fresh ideas to maximize our clients' market impact. We take an integrated approach offering our clients expertise in marketing, advertising, branding, digital, and public relations. With offices in Greenville, S.C. and Charlotte, N.C., and serving clients throughout the country, VantagePoint is ranked nationally on BtoB Magazine's Top Agencies list and was named the "Agency of the Year" in 2009 and 2010 by the Business Marketing Association of the Carolinas. For more information, visit www.vantagep.com .