A Good New Year's Resolution for All of Us: Create the Perfect One Sentence to Explain What We Do
All of us will be more effective in 2012 if it is abundantly clear to others what it is that we do. Below is a well done video describing a way to create a powerful first sentence to make that clear. The video is targeted at start-up companies, but anyone can benefit from thinking through how the concept applies to your situation. Here's to a year of new clarity and effectiveness.