Differentiation – the art and science of creating a unique business position.

Differentiation – the art and science of creating a unique business position.
6 Ways to Effectively Differentiate

Just being different is a LOSING strategy. – kind of like trying to put a square peg in a round hole. There are few businesses that thoughtfully segment a market, identify their targets, and then differentiate to go after those targets specifically. This is the essence of marketing. The ineffectiveness of competitor differentiation and marketing in general, creates substantial opportunities for other businesses that have strong marketing competencies in place to truly understand customer needs.

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