PDMA Event- Kickstarting a Business or Technology for Quick Launch- June 19th, Charlotte, NC

Register Now: http://www.pdma.org/events_register.cfm?pk_event=1067


Challenged economic conditions often provide the conditions for new product opportunities and new entrants vying to catch the attention of bigger companies and consumers. While a good idea is certainly central to a successful launch, critical factors such as sweat equity, a good network, and working capital, also play a big part in getting to market quickly. This program explores how some of these other factors have helped "kickstart" a company or business opportunity through the eyes of 3 different innovation professionals.

In this session you will hear:

A collection of mini case studies from a variety of viewpoints on strategies and practices for getting from an idea to a quick launch, including lessons from the field in the product, organizational, and software industries
How to harness creative energy via space and process to create and launch a new product/business technology
How these practices might apply to organizations of all sizes from startups to large organizations wishing to incubate innovation on or off site
Who Should Attend:

Product development and product management professionals, marketing, research or innovation managers, as well as the curious individual or group with a good idea.

This event qualifies as two (2) Professional Development Hours toward PDMA’s NPDP recertification.

When: June 19, 2012 from 6:00- 7:00pm for Registration, Networking & Food, 6:45 optional facility tour, and 7:00 - 8:30pm for Program, Presentation and Q&A

Location: Packard Place, 222 S Church St in Charlotte. Directions www.packardplace.us

Can't attend in person? Take advantage of our Remote Access option. Choose Remote Access in the registration form and we will email you a link to the webcast prior to the event.

Fees: Online registration before June 18, 2011 at 6pm: $20 for members, $30 non-members, $15 students and volunteers. $10 surcharge for late and walk-in registration.

About the Panelists:

Dan Roselli, Co-Founder, Packard Place, co-owner of RED F Marketing. Packard Place is devoted to entreprenurial companies and opened one year ago as the hub of like-minded entrepreneurs sharing skills and business opportunities in Charlotte. Dan was one of the founding partners of Red Ventures in 2003, where he incubated RED F, until he bought the company out in 2005. Dan also founded Customer Stream in 2005, a marketing technology company that focuses on services for the 10,000 community banks in the country. Both RED F and Customer Stream have been recognized on the Charlotte Business Journal's "Fast 50" list of growing companies in Charlotte multiple times. In 2010, Dan founded TargetPoint, another marketing company focusing on enabling marketing technology platforms.

Kenn Vest, President Innovasource, spent the first half of his career in fortune 100 companies (SCJohnson, Pepsico, Jacobs Suchard and Monsanto) in rising sales, market development, and business development roles. In 1996, Kenn left Monsanto to become the Director of Business Development and the 8th employee of Microban Products Company. He was later named President of Microban Americas and later established business globally in underdeveloped markets. In 2004 Kenn started Surfatas with partners to market various specialty additives into the filtration market, learned during his previous experience. In 2006 Innovasource was begun to develop and commercialize a proprietary formulation technology with stabilized hydrogen peroxide. Kenn and a small team of 12 manage the development, manufacturing, distribution, sales and marketing of PROXI products out of Huntersville, NC.

Dawn Rennick, PhD-C, CMC, PMP Business Advisory Board member for the UNCC chapter of Students in Free Enterprise (SIFE). Dawn founded the Association of Charlotte Area Consultants and is also a member or PMI, IMC, and IEEE. She as held a variety of progressively responsible consulting roles in her 20 year tenure in financial services, high tech, retail, and communications and media. Today, Dawn consults and mentors in Change, Project, IT, Risk, and Business Management. She plays a key role in both building effective business/IT relationships, and in the positioning of organizations, and their systems, for efficiency, stability, and growth.

Questions? For more information or questions, contact [email protected]

Register Now: http://www.pdma.org/events_register.cfm?pk_event=1067

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