Smith Moore Leatherwood Names New Director of Marketing and Business Development

Smith Moore Leatherwood announced today that Vicki Cummings has joined the firm as the Director of Marketing and Business Development. She brings more than 20 years of experience and insight to the firm’s marketing department.

“Vicki offers us a wealth of marketing knowledge, and her experience and diligence will be an asset to the firm,” said Rob Marcus, Chairman of the firm’s Management Committee. “We welcome her and look forward to her ideas and new perspective as we continue to strengthen our client relationships, marketing, and new business initiatives.”

Prior to joining Smith Moore Leatherwood, Cummings worked in Bermuda for six years as the director of marketing for Appleby, the leading global offshore law firm. Her previous experience also includes serving as the chief marketing officer for several Am Law 100 firms.

In her extensive work with national and international law firms, ranging in size from 110 to 800 attorneys, Cummings has developed and implemented firm identity programs, launched print and electronic advertising campaigns and coordinated firm-hosted events, including a conference for more than 1,200 attendees. She has also worked with practice groups and attorneys to develop and implement strategic marketing and client relationship management programs.

“I’m pleased to be back in the States and to have the opportunity to work with this committed and talented group of attorneys,” Cummings said. “I believe the time is right for a strong, regional firm such as Smith Moore Leatherwood to strengthen its market position. Now more than ever, businesses are looking for firms that understand their business challenges and can deliver high value legal services. I’m looking forward to building on the firm’s strong practice groups and continuing to develop our outreach activities in our seven key markets.”

Cummings earned her bachelor’s degree from Cornell University and her master’s degree from the University of Maryland. She is a member of the Legal Marketing Association, where she has served as president and on the board of directors, and has chaired the education and international committees. Recently, Cummings also spent a year traveling and volunteering in various regions around the world. She will be based out of Smith Moore Leatherwood’s Charlotte office.

Smith Moore Leatherwood LLP manages complex legal issues for regional, national and international clients. With seven offices and more than 180 attorneys across North Carolina, South Carolina and Georgia, the firm’s core practice areas are focused on litigation, health care, labor & employment, real estate and corporate law. For more information about the firm and its attorneys, visit

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