Customer Effective Announces AHIP Sponsorship and Continued Success with Health Insurance Carriers

Greenville, SC - - June 14, 2012 - - Customer Effective Inc., an award winning Microsoft Dynamics CRM partner, announces their continued success in the Health Plan industry and their participation at the 2012 America’s Health Insurance Plans (AHIP) Institute June 20-22nd at the Calvin L. Rampton Salt Palace Convention Center in Salt Lake City. As the technology requirements of health plan carriers continue to evolve with Health Care Reform, Customer Effective’s commitment to the Health Plan Vertical has expanded to meet the needs of its customers. Recent wins with BlueCross BlueShield of Alabama as well as expansions within ongoing engagements with BlueCross BlueShield of South Carolina, and Blue Cross of Northeastern Pennsylvania validate the direction of the Dynamics CRM Platform along with the vertical expertise of Customer Effective professional services.

As Customer Effective continues to build on their successful Microsoft CRM implementation projects with Health Plan across the U.S., Institute 2012 allows Customer Effective to demonstrate their solution and experience to the thousands of expected attendees. Blue Cross Blue Shield of South Carolina will join Customer Effective to showcase their success with the Dynamics CRM Platform at the conference.

At Institute 2012, Customer Effective will be exhibiting their solutions for Health Insurance Carriers, which include:
• Sales and Marketing Automation for Group and Individual Plans
• Enrollment and Renewal Management
• Report Automation for Regulatory and Legislative Compliance

“Customer Effective is excited about the opportunity to promote the success we are having with our customers in the health plan space,” says Tap Haley, Director of Insurance Solutions for Customer Effective. “We have leveraged the power of the Dynamics CRM Platform to develop industry-specific templates for health plan carriers. The platform helps to automate business processes and provides them with a platform that is easy to change to meet the demands of regulatory and legislative compliance. Because Outlook and Excel are the predominant end-user applications used in most health insurance carriers today, the Microsoft-based CRM platform enhances user-adoption and minimizes the amount of time necessary to bring new users into the system. ”

Customer Effective’s Health Plan solution has improved business processes for their customers, including BlueCross BlueShield of South Carolina (BCBSSC). According to David Gwin, Regional Sales Director for BCBSSC, “Renewals used to be harder than new business. Now a renewal that used to take 10 hours takes only 5 minutes.”

About Customer Effective

Customer Effective is a leading innovator in relationship management solutions based on Microsoft Dynamics Customer Relationship Management (CRM). Customer Effective became Industry Certified for Financial Services by AMR research in 2010 and was the 2009 Microsoft Dynamics Financial Services CRM Partner of the Year. Other recent CRM and Microsoft awards include recognition as a 2010 CRM Partner of the Year Finalist, 2010 Microsoft Dynamics President’s Club and Inner Circle distinction, and a member of the 2008 Inc. 500 list. For more information, visit www.CustomerEffective.com.

About AHIP

America’s Health Insurance Plans (AHIP) is the national trade association representing the health insurance industry. AHIP’s members provide health and supplemental benefits to more than 200 million Americans through employer-sponsored coverage, the individual insurance market, and public programs such as Medicare and Medicaid. AHIP advocates for public policies that expand access to affordable health care coverage to all Americans through a competitive marketplace that fosters choice, quality and innovation. Visit their website at www.AHIP.org.

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