VantagePoint Marketing Wins Prestigious Henny Penny Account

VantagePoint Marketing Wins Henny Penny Account
B2B marketing firm to serve as agency of record for foodservice industry leader

Greenville, S.C. – August 8, 2012 – VantagePoint Marketing, a nationally recognized business-to-business marketing agency, is pleased to announce the addition of Henny Penny Corporation to its growing list of foodservice equipment clients.

A leading global commercial foodservice equipment manufacturer, Henny Penny boasts a product line which includes pressure and open fryers, rotisseries, combi ovens, holding cabinets and display merchandisers. With long-standing industry relationships with leading chains, Henny Penny serves the QSR, casual dining, instituitional and supermarket foodservice segments.

“Henny Penny is one of the most well-respected names in the foodservice industry, so we are honored that they have chosen to partner with us,” said VantagePoint president and CEO, Craig O’Neal. “We are excited to serve such a high-caliber client and anticipate a long and successful relationship.”

As Henny Penny’s Agency of Record, VantagePoint will serve as the company’s primary partner for global marketing communications services, including integrated marketing strategy development, advertising campaign design and execution, and distributor communications and training.

“We chose to work with VantagePoint because of its excellent reputation as a leading foodservice marketing firm with deep business-to-business expertise,” said Jason Moles, Field Marketing Manager, Henny Penny Corporation. “As a company dedicated to the value of relationships and innovation, we were also attracted by the quality of their people, their creative ideas and their capability to become a true partner.”

About VantagePoint
VantagePoint Marketing, a nationally recognized business-to-business marketing agency, blends keen insight with fresh ideas to maximize our clients' market impact. We take an integrated approach offering our clients expertise in marketing, advertising, branding, digital, and public relations. With offices in Greenville, S.C. and Charlotte, N.C., and serving clients throughout the country, VantagePoint is ranked nationally on BtoB Magazine's Top Agencies list and was named the "Agency of the Year" in 2009, 2010 and 2011 by the Business Marketing Association of the Carolinas. For more information, visit www.vantagep.com .

About Henny Penny
Henny Penny continues a 50-year tradition of innovation that began in Eaton, Ohio USA
with the first commercial pressure fryer in 1957. Today, Henny Penny offers a wide
range of high quality foodservice equipment designed for easier operation, greater
flexibility and lower operating costs. Product lines include pressure and open fryers,
combi ovens, rotisseries, holding cabinets and display merchandisers. These products and complete start-up, service, training and technical support, are available through Henny Penny’s exclusive worldwide distributor network.

# # #

See 15 other posts submitted by JoAnne Heckman. Find articles, people, and videos related to: AAAA, equipment; BMA, Foodservice, foodservice marketing; agency of Record, Integrated Marketing Communications; marketing; advertising; public relations; VantagePoint; foodservice; advertising agency; btob; business-to-business, marketing agency