Harness the Power of Social Media for Your Business - August 23

Social media is more than just Facebook and its uses are more complex than meets the eye. A company can change the way its employees work together, control its public image, and get to know its customers all through the use of social media applications. Organizations are becoming increasingly aware that social technologies are changing the face of business, and that these strategies will be integral to future successes. Any size business benefits from adopting social media technologies.

Explore various technologies to improve your customer relationships, employee engagement, operational efficiency, sales and marketing effectiveness and other key business functions.

Our panel includes social media users and experts in their respective fields:

Jeffrey Jacobs
Director, Brand Merchandise;
Business Development, Travel and Lifestyle, Michelin North America

Jeff's job is connecting, and developing Brand affinity, with consumers. He has been communicating and connecting with consumers for 35 years, first as a reporter, producer, and sports anchor, then in home video and trade publishing, and now with Michelin North America. Jeff is a proponent of implementing a strategy for Brand Social Media, especially the power of content and branded intellectual assets, and will share his key personal thoughts on why businesses should engage in the world of social media.

Jay Spivey
Founder, Publisher and Editor of Fete Magazine, Greenville

Jay collaborated with several friends and founded Fete Magazine, a multimedia celebration of Greenville. Greenville’s only interactive, online magazine, Fete covers the arts, music, social scene (and much more!) in Greenville using high quality videos and photographs, in addition to the written word. Jay will discuss the trends of digital media, and the importance of businesses adopting a digital media philosophy to share content and communicate with customers.

Kamran Popkin
Creative Director, Swagclub

A prolific reader and writer, Kamran is a true believer in the power of the written word. Learn how to promote your company and brand, easily share content, take ownership of your marketing message, effectively manage your customer service, and manage your company image through the art of writing. Kamran’s expertise in various social media communications methods are true and proven.

Deveren Werne
Founder of Mojoe.net, and Principal of Video Liquid Technologies, Inc.

Deveren’s expertise includes understanding the principle components of building highly functional websites, and he will share the impact that quality video, images, and content has in helping businesses with their SEO.

Natalia Muska
Director of Marketing and Communications at Immedion·

Natalia’s role at Immedion requires broad-based knowledge in Marketing, Corporate Branding, Public Relations, Organizational Communications and Communications Strategy. Natalia manages all aspects of social media communication planning from design through execution for Immedion, and will share the practices that she has developed for a successful corporate social media footprint.

Jason Thatcher
Faculty Lead at Social Media Listening Center, Clemson University

Clemson University opened its Social Media Listening Center earlier this year, after partnering with Dell, Salesforce, and Radian6. The professors and students at Clemson are using the Listening Center to approach a number of new projects, and in communication and management classes. Jason will discuss the attributes of the Media Listening Lab, and explain the benefits that organizations receive by listening to online conversations.

Thursday, August 23, 2012
3:00pm-5:00pm Presentations
5:00pm-7:00pm Networking
McNair Law Firm, P.A., Poinsett Plaza, Suite 700, 104 S. Main Street, Greenville, SC

Seating is limited so please respond early
RSVP to Kathy Ham by email: [email protected] or by phone: (864) 552-9345



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See 17 other posts submitted by Martha Winebarger. Find articles, people, and videos related to: Clemson University, Deveren Werne, Immedion, InnoVision, InnoVision Forum, Jason Thatcher, Jeffrey Jacobs, Kamron Popkin, Mojoe.net, Natalia Ruska, Social Media Listening Center, Swagclub