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America Sniffs Secret To Scenting Success

Submitted by: John Warner on Feb 14, 2007 at 10:15 pm Tagged with: Miscellany Source:

CHARLOTTE, N.C.--(BUSINESS WIRE)--American scent diffusion company, Whiff, has joined forces with Australia’s Air Aroma International to become the largest supplier of scent diffusion technology in the world.

Now known as Air Aroma America the company connects North and South America to a global network of diffusion technology and scent specialists located throughout Europe, the Middle East and the Asia Pacific.

Chief Executive Officer for Air Aroma America, Citron Arbel says with such a network Air Aroma can deliver scent systems, solutions and strategies 24 hours a day to any country in the world, which is important for companies that maintain a consistent global brand.

“Air Aroma’s global distribution network means businesses can use our scent marketing technology in all of their stores across the world allowing them to maintain their brand’s image. Air Aroma is now a global one-stop-scenting-shop for anyone interested in using scent to create a powerful and effective multi-sensory marketing strategy,” Mr. Arbel says.

“Marketing experts have predicted advertising using scent as one of the top ten trends in the USA for 2007. Now Air Aroma America has the capabilities to provide a comprehensive scenting package that matches our diffusion and scent technology with the marketing and audience needs of any business,” he says.

Behind the marketing and advertising appeal of scent diffusion is the science. Chairman of Scent Research and Development at Air Aroma America, C. Russell Brumfield explains the important role smell plays in memory and emotions.

“The sense of smell is believed to affect 75% of our daily emotions. This is because scent receptors in the nose connect directly to the section of the brain responsible for memory and emotions. However smell also provides the body with its first warning signs of danger, so it’s important scents are high quality and free of harsh chemicals to avoid being offensive to the nose,” Mr. Brumfield says.

Due to this sensitivity Air Aroma only uses aroma oils sourced from leading suppliers in the world, including France – the international leader in fragrances and perfumes and high quality single essential oils, which the company blends in their laboratory.

Air Aroma services hotels, retail stores, hospitals, fitness centers and entertainment venues, developing individual scenting packages with uniquely formulated signature scents and diffuser systems. Further information is available at www.air-aroma.com .