SwampFox

ArborGen Explores Biotechnology for Forestry Industry in TV Series

Submitted by: John Warner on May 22, 2003 at 5:00 am Tagged with: General Archives Source:

April 22, 2003 (Boca Raton, FL) --- Multi-Media Productions (USA), Inc. announces the appearance of ArborGen LLC on World Business Review, hosted by General Alexander Haig.

The segment will focus on ArborGen's vision to create technology that will improve the productivity of heavily managed tree farms and protect natural forests, one of the world's most vital resources.

"The world's population is projected to increase fifty percent in the next few decades. With such a heavy reliance on trees for so many of our products, we need to take a hard look at the future of our forests. We selected ArborGen to explore this challenge as it is the leading biotechnology company geared toward the forestry industry," said Coordinating Producer Lisa Tchebotarev.

ArborGen's CEO, Barbara Wells, says biotechnology is one of the answers to boost production of existing tree growing companies.

"As global population continues to expand rapidly, so will the demand for wood and wood products. The public will increase its expectations that the industry will be able to meet this demand in a sustainable manner. By improving the productivity of tree plantations, these enhanced trees hold great potential to reduce demand on natural forests, produce better wood. The technology also has the potential to help restore threatened tree species," said Wells.

About ArborGen LLC

ArborGen is committed to the continued research, development and commercialization of applications of genetics and new technology that will improve sustainability in forest management, pulp and paper manufacturing processes, and the use of forestry products. For more information, please call 843.851.5077 or visit www.arborgen.com.

About World Business Review

World Business Review airs on U.S. public television stations and independent carriers in over 200 major U.S. and international markets. World Business Review can be viewed on Educational Satellite Services, Formerly-PBS, The Business and Technology Network, United Airlines, or through video on demand via Yahoo! Broadcast.

The WBR Series is also available at more than 50 prestigious college universities, including Carnegie Mellon University, the University of Notre Dame, Dartmouth College and Georgetown University.

For specific market-by-market air dates and times, please see the attached file for both domestic and international airings or e-mail healingm@mmpusa.com. For more information, please visit www.wbrtv.com.