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Banker Exchange Engages VantagePoint to Help Launch New Company

Submitted by: John Warner on Jul 31, 2007 at 7:34 pm Tagged with: Miscellany Source:

Contact: Bobbie Wyatt
Public Relations Manager
VantagePoint
Phone: (864) 331-1289
E-Mail: bwyatt@vantagep.com

Tuesday, July 31, 2007

Hybrid Marketing firm to provide marketing support

Greenville, SC- VantagePoint, a Hybrid Marketing firm, has been selected to provide marketing support for the launch of Banker Exchange, a new company providing turnkey solutions for banks and other financial institutions that want to offer Qualified Intermediary services to their customers for all types of tax-deferred exchanges.

The new company's services allow clients to take advantage of the tax benefits available under Section 1031 of the Internal Revenue Code for the sale and the purchase of investment or business property. VantagePoint will help launch the company by developing the corporate identity and creating the company's logo, sales collateral, Web site and trade show graphics. VantagePoint is also developing a series of online training courses to help Banker Exchange customers understand and sell the new company's services to their own clients.

"For nearly 15 years, VantagePoint's unique Hybrid Marketing approach has helped companies like Banker Exchange successfully launch their products and services," says VantagePoint President and CEO Craig O'Neal. "We trust our knowledge and expertise will prove to be invaluable as we help Banker Exchange launch their services and continue to provide marketing support well after the launch."

About VantagePoint: VantagePoint's Hybrid Marketing approach intelligently integrates marketing consulting with innovative marketing communications. A specialist in product and service launches, VantagePoint is focused on advancing our clients' businesses. VantagePoint is ranked nationally on BtoB Magazine's Top Agencies list and was named the "2006 Agency of the Year" by the Business Marketing Association of the Carolinas. For more information, visit www.vantagep.com'>www.vantagep.com or contact Bobbie Wyatt at 864.331.1289.

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