Benefitfocus Partners with Health Risk Assessment Firm

MOUNT PLEASANT, S.C. and DALEVILLE, Ind., Aug. 17 /PRNewswire/ -- Benefitfocus, the leading provider of consumer directed healthcare software, announced today that it will offer TRALE's Health Risk Assessment (HRA) products to support its consumer health management programs. Consumers will be able to access personal health assessments, customized wellness plans and long term health forecasting. The TRALE HRA, customized for Benefitfocus, is available online and includes a Web-based interactive health library. This integrated health risk assessment tool will be offered as an embedded option in the single sign-on platform, or as a standalone option provided by large insurance plans and national employers.

"This is an exciting time to be working in the healthcare industry," said Shawn Jenkins, President and Chief Executive Officer for Benefitfocus. "Consumers will be able to better assess and manage their health and healthcare costs on an ongoing basis with the addition of customizable HRA's on the Benefitfocus platform. We are offering a fully integrated consumer directed health platform, with benefit tools, financial management, and now, health management as well."

The new health management products, including health behavior changes and advice, integrate with Benefitfocus' enrollment and financial services platform. While Benefitfocus will continue to work with clients who have selected other HRA products, the software company can now provide turnkey health and wellness programs.

"We are a national leader in customized health management solutions for employers," said James Amos, Founder and President of TRALE. "Our software dramatically improves lives and reduces costs through sustained health behavior and lifestyle changes."

In the past two months, Benefitfocus has formed business partnerships with several companies to create a single sign-on consumer directed health portal that allows people to enroll in benefits, customize plan options, create a health savings account, and plan and manage their healthcare finances. This latest collaboration will incorporate risk assessment, personalized health coaching and overall program management. In addition, the offering allows employers the ability to optimize health benefit offerings, increase profitability and improve productivity for their workforce.

About Benefitfocus

Benefitfocus is the leader in consumer directed healthcare software and data transaction services for insurance carriers and businesses, providing people the information and tools necessary to make decisions about and manage their personal health and benefits. By implementing Benefitfocus consumer directed healthcare software, self-service enrollment, billing and data exchange, people can make informed decisions and exercise choice in selecting and managing benefits, as well as improve their health. Additionally, organizations can automate their business processes, reduce operating costs and errors, improve customer satisfaction, improve overall health and wellness, and promote compliance. Benefitfocus empowers the consumer to take control of benefit options through a fully integrated and multi-lingual platform. Over 150 insurance carriers and their 35.5 million subscribers have chosen Benefitfocus, including companies such as Michelin, USAirways and Publix. Benefitfocus can be reached at 843-849-7476 or via the Internet at


TRALE is a leading provider of health risk assessment products designed to improve health through individual assessments and disease-specific intervention and management. TRALE is committed to providing healthcare consumers, employers and healthcare delivery organizations tools to promote and improve healthy lifestyles and identify preventable, controllable health problems. For more information, visit

Source:, Inc.

CONTACT: Sarah M. Young of, Inc., +1-843-849-7476,
ext. 356; or Dan O'Flaherty of TRALE, +1-888-94-TRALE, or [email protected]

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