Cotelligent Builds Innovative eCRM Application For BMW

Monday December 4, 1:00 pm Eastern Time
Press Release
Cotelligent Builds Innovative eCRM Application For BMW
Strategic Partnership Of Cotelligent And Marketdrive Interactive Inc. Delivers
BMW Customers Unique & Customizable Portals To Monitor Their Vehicles Online
INTERNET WIRE -- Cotelligent (NYSE: CGZ - news), a leading provider of
end-to-end information technology (IT) solutions, announced that they were
selected to support BMW's Web site development with creation of a solution that
generates individualized eCRM (Customer Relationship Management) portals for
BMW's vehicle owners.
Using technology developed with Marketdrive Interactive (a subsidiary of
Classified Ventures), Cotelligent's two-pronged solution lets BMW vehicle
owners track the life and vehicle maintenance records of their vehicles, as
well as stay informed on their leasing and financing accounts with BMW
Financial Services. Made possible by two seamlessly integrated applications,
the final product is a powerful demonstration of Web-driven customer
relationship management.
"Cotelligent partnered with Marketdrive Interactive based on what we recognize
to be their inherently valuable eCRM model. Namely, it is a solution designed
to enhance and strengthen the post-purchase relationship between vehicle owner
and manufacturer through tailored, one-to-one, Web-enabled communications,"
said Dan Jackson, Cotelligent's President and Chief Operating Officer.
Marketdrive's straightforward model entails that new or existing owners simply
register their vehicles online with the manufacturer using their vehicle
identification numbers, and then populate their individual profiles with
customized preferences for monitoring the lives of their vehicles. What results
are personalized Web sites that facilitate around-the-clock
consumer-manufacturer interaction geared toward a particular make and model of
Under this model, BMW North America selected Cotelligent to design its Owners'
Circle, whereby a registered BMW owner is able to monitor personalized BMW
account and vehicle information within a secure online environment. Once
registered, the personalized Owners' Circle Web site delivers multiple
interactive functions, including new car order tracking, access to the
vehicle's maintenance history and automatic reminders for upcoming maintenance,
mileage tracking, FAQ's on the particular model BMW, a BMW center locator,
online chats, access to priority emails service, the ability to obtain original
contract copies and the means to easily edit or update personal profiles.
Cotelligent simultaneously worked with BMW Financial Services to develop the
other piece of the Owners' Circle. This application provides BMW customers
access to vehicle leasing and financing information. Registered owners can view
their current lease payment information, request inspections, compute mileage
and lease-end calculations, and peruse "how-to" guides for buying out, turning
in or leasing new vehicle(s). The personalized BMW vehicle tracking portals
function together with the Financial Services feature to form the complete
Owners' Circle on the BMW Web site.
Cotelligent's exceptional Microsoft background was a key factor in BMW's vendor
selection process. For this BMW project, Cotelligent employed Microsoft's SQL
Server 7, eCommerce Server and Site Server to form the back ends of both the
vehicle tracking eCRM application and the Financial Services piece. Cotelligent
successfully developed all requested site features to be scalable and adaptable
to additional functionality and continues to enhance and support the BMW
portals with features and utilities based on the evolving needs of BMW and its
customers. Most importantly, both the vehicle tracking and Financial Services
CRM applications are seamlessly integrated on each customer's personalized
site, thereby supplying owners with a unified data source for vehicle
maintenance, service history tracking, leasing and financing information.
"This significant eCRM initiative puts BMW well ahead of the curve in
delivering personalized, Internet-based, around-the-clock customer care. This
exclusive model, together with Cotelligent's significant application
development experience, helps BMW streamline their servicing process and
provides BMW a competitive advantage in the realm of online customer service,"
said Jackson.
Adetailed case study of this project is available by contacting Cotelligent. To
take a guest tour of the BMW Owners' Circle and Financial Services site, visit
About Cotelligent
Cotelligent ( is a global consulting firm, delivering
end-to-end information technology solutions that power forward-looking
businesses. Cotelligent assists companies to receive information from multiple
locations in an efficient format. Areas of specialization include Web-enabled
applications, Web design, eCommerce, Web portals, and ERP eSolutions
("eBusiness"), as well as custom application development, system integration
and implementation, strategic consulting and assessments, and business
intelligence ("Enterprise Solutions"). As part of its wireless initiative,
Cotelligent is also developing its knowledge and expertise in mBusiness.
Employing over 500 technical consultants and operating staff, Cotelligent
delivers services from major metropolitan locations throughout the United
States. Cotelligent's stock is traded on the New York Stock Exchange under the
symbol CGZ.
About BMW of North America
BMW of North America, Inc. was established in 1975. Since then, the company has
grown to include marketing, sales and financial service organizations in the
United States; a South Carolina manufacturing operation; DESIGNWORKS/USA, an
industrial design firm in California; a technology office in Palo Alto and
various other operations throughout the country. BMW is represented in the U.S.
through a network of more than 340 car, 315 Sports Activity Vehicle and 160
motorcycle retailers. BMW US Holding Corp., the Group's headquarters for North,
Central and South America, is located in Woodcliff Lake, New Jersey.
About BMW Financial Services
BMW Financial Services NA, LLC, was established in 1993 to support the North
and South American sales and marketing efforts of BMW, including the newest
office in Brazil. With over $11 billion in managed assets and more than 320,000
automotive lending customers, BMW FS leases more than half of the BMWs sold in
the U.S.
BMW FS has recently expanded its products to include a diversified selection of
superior banking services through its wholly owned subsidiary, BMW Bank of
North America. Services include credit cards, checking accounts, certificates
of deposit and money market accounts. BMW FS has also entered into a strategic
alliance with the Chubb Group of Insurance Companies to offer the BMW Personal
Insurance Program.
Information about BMW products is available to consumers via the World Wide Web
on the BMW homepage. The address is:
About Marketdrive Interactive, a subsidiary of Classified Ventures
Marketdrive Interactive, based in the San Francisco Bay area, specializes in
Internet-based customer relationship management solutions for manufacturers and
retailers of automobiles and other vehicles. Marketdrive powers customer
relationship management tools for BMW of North America, Inc., Subaru of
America, Inc.,, and several large automotive retailers. Classified
Ventures, Inc. provides nationally branded online services in the classified
advertising market place that build upon the capabilities and local expertise
of its national affiliate network of more than 130 newspapers. The company
currently operates the national Web sites,,,,,, Moving Center(TM), and, Classified Ventures, Inc. also
operates HomeHunter(TM), a local resale real estate service. Its investors are
eight large media companies: New York Times Co., Washington Post Co.,
Times-Mirror Co., Tribune Co., Gannett Inc., Knight Ridder, Central Newspapers
and McClatchy Co.
Jessica Flynn

Daniel Jackson

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