First Base Venture Announces Its Latest Client Company

Virginia Davis
Erwin-Penland, Inc.
(864) 672-5588
[email protected]


GREENVILLE, S.C. - First Base Ventures LLC, South Carolina's first full-service
venture formation company, announces the addition of Thinking
Cap, Inc. to its roster of client companies.

Founded in November 1998 by female entrepreneur, Christa Sorauf, and later
joined by her business colleague and longtime friend, Lesley Johnson, this
emerging product development think tank is making a name for itself with the
launch of its first innovation, 52 Card Pick UpT, a set of creative "instant
messaging" cards that encourage introduction and interaction between
individuals seeking to meet one another. As it is rapidly becoming the
"in-thing" on the singles scene and college campuses, 52 Card Pick UpT is a
excellent indicator of the bright ideas this woman-owned business team is
developing under its Thinking Cap.

First Base Ventures will provide Thinking Cap, Inc. with a range of venture
formation services including, but not limited to, office space, capital
formation, strategic alliances and strategy expansion.

"We are pleased to welcome Thinking Cap, Inc. to the First Base Ventures
lineup. The company is led by a knowledgeable management team that has proven
its ability to establish a new product design as shown by the success of 52
Card Pick UpT," said James Callaway, managing director of First Base
Ventures. "I am confident that our collective guidance will strengthen
Thinking Cap and accelerate the development and execution of various other
exciting products."

"As Greenville entrepreneurs we are very fortunate to have a business
incubator, such as First Base Ventures, available locally to help grow our
company. We're ready to take our products nationwide and now we will be able to
draw on the talent and resources of First Base Ventures to help us accomplish
our goals," said Christa Sorauf, creative director for Thinking Cap, Inc.


About First Base Ventures

First Base Ventures is South Carolina's first for-profit, full-service venture
formation company. Founded in June 2000, and managed by four entrepreneurial
business leaders of Greenville, First Base Ventures acts as both platform and
catalyst to the region's emerging entrepreneurial class,
serving as the value-added partner and conduit through which entrepreneurs can
transform their visionary and innovative business concepts into profitable
ventures or highly marketable products. For more information, visit the First
Base Ventures Web site at

Diane M Getzy
Business Manager
[email protected]

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