Independence Blue Cross Selects Benefitfocus for eEnrollment

MOUNT PLEASANT, S.C., Aug. 2 /PRNewswire/ -- Today, Inc. announced that is has been chosen by Independence Blue Cross to deliver an integrated enrollment platform to its 3.4 million members. The multi-year agreement is the sixth major win of 2006 for Benefitfocus and includes the licensing of Benefitfocus technology, in addition to service and support.

"To be selected to serve Independence Blue Cross and its corporate clients is a tremendous endorsement of our technology, our service, and our strategic approach to the future of healthcare technology," says Shawn Jenkins, President and CEO of Benefitfocus. "Our technology makes the enrollment process easier and more accurate, and ultimately, it will reduce the cost of health care."

Benefitfocus will serve IBC's entire book of business, enrolling and communicating benefits and consumer information options to over 46,000 large and small employer groups. Its customers have asked for an integrated platform that communicates seamlessly between IBC and its customers' third party insurance, payroll and Human Resource Information Systems. Offering this robust technology will strengthen IBC's relationship with its groups and members by enabling these diverse business applications.

"IBC is the market leader in providing innovative technology that serves its members and employers. More than ever before, our customers can do business faster, smarter and more smoothly," says Christopher Butler, IBC Executive Vice President and Chief Operating Officer. "Benefitfocus strengthens our consumer choice offerings, while making it easy for members to get help making healthcare decisions, enroll in their benefits and have self- service access."

IBC has already completed an in-depth design and discovery process and plans to offer full availability and rollout by 2007.

About Independence Blue Cross

Independence Blue Cross is the leading health insurer in Southeastern Pennsylvania. Nationwide, IBC and its affiliates provide coverage to nearly 3.4 million people. For more than 65 years, Independence Blue Cross has offered quality products and services tailored to meet the changing needs of members, employers, groups and providers.

Independence Blue Cross recently received the highest ratings from the National Committee for Quality Assurance for its HMO and PPO health care plans. In addition, in 2005, Independence Blue Cross's Personal Choice was rated the No. 1 PPO in the nation and its Keystone HMO was ranked the No. 1 HMO in the region by health care consumers in a leading independent consumer magazine. For more information, visit

About Benefitfocus

Benefitfocus is the leader in consumer directed healthcare software and data transaction services for insurance carriers and businesses. By implementing Benefitfocus self-service enrollment, billing and data exchange, organizations can automate their business processes, reduce operating costs and errors, improve customer satisfaction, and promote compliance. Benefitfocus empowers consumers to take control of benefit options through a fully integrated and multi-lingual platform. Over 150 insurance carriers and their 35.5 million subscribers have chosen Benefitfocus, including companies such as Michelin, USAirways and Publix. Benefitfocus can be reached at 843-849-7476 or via the Internet at

Source:, Inc.

CONTACT: Sarah M. Young of, Inc., +1-843-849-7476 ext.

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