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Michelin Helps Blogher '08 Become Carbon Neutral And Fuel-Efficient

Submitted by: John Warner on Jul 26, 2008 at 6:58 am Tagged with: Automotive, Environment, sustainability, tires, Transportation Source: Michelin

Michelin has a long history of commitment to the environment and this year, the leading tire maker is sharing its dedication with the attendees of the annual BlogHer conference in San Francisco, Calif. As a premier sponsor of BlogHer '08, Michelin is making a contribution to offset over 200 tons of CO2 produced from travel, accommodations and venue operations for over 1,000 attendees over the three-day event.

The fourth annual BlogHer conference is a gathering of active blogging community members designed to be a fun, informative way to convene and share ideas and opinions.

Michelin has also selected the conference as a platform to preview its newest, most fuel-efficient tire designed for crossover (CUV) and sport utility vehicles (SUVs) - the Michelin® Latitude® Tour tire.

As part of the conference activities, a group of BlogHer '08 attendees will be guided through a series of Michelin-designed driving exercises to experience firsthand the features and benefits of a low-rolling resistance, fuel-efficient tire that does not compromise other performance or safety features.

"The BlogHer conference is the perfect platform to showcase our commitment to the environment through tangible benefits in fuel-efficiency without sacrificing safety and allow members of an established on-line community to experience a product that is relevant to them," said Parmeet Grover, brand director for Michelin Americas Small Tires. "This is also a unique opportunity for bloggers to drive Michelin's first fully Green X line of fuel-efficient tires."

The new Latitude Tour tire, available Sept. 1, 2008, is the longest-lasting, most fuel-efficient crossover tire in its class*, offering greater confidence in wet conditions and a quiet, comfortable ride, making it a safety-conscious choice for families as well as the environment.

About BlogHer

Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer provides the number-one community and media network of blogs by women via a community hub (http://blogher.com), annual conferences and an advertising network of more than 2,200 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. In July 2008, BlogHer entered into a strategic partnership with iVillage, part of Women@NBCU, which includes other NBC Universal brands including Bravo and Oxygen.

The partnership also includes an investment by Peacock Equity, a joint venture between NBC Universal and GE Commercial Finance's Media, Communications and Entertainment business, and returning investor Venrock.

About Michelin
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,300 and operates 19 major manufacturing plants in 17 locations.

Note to editors: *compared to the Goodyear Fortera SA and the Bridgestone Dueler HL Alenza.