Customer Effective Inc. Wins Second Regional Microsoft Award

CRM reseller recognized for teamwork, competitive wins with East Region Partners Awards

GREENVILLE, S.C.--(BUSINESS WIRE)--Customer Effective, a Microsoft Gold Certified Partner and implementer of Microsoft Dynamics CRM, announced that the company won two separate Microsoft East Region Awards, including the Teamwork and Compete Awards. The awards were announced at Microsoft’s 2008 Worldwide Partner Conference in Houston, July 7-10.

Microsoft partners serving small, mid-market and enterprise commercial customers received the awards for their extraordinary contributions. The Teamwork Award recognizes partners that have developed solutions that help customers realize their full potential through technology. The Compete Award recognizes partners who have achieved key competitive wins, and who understand their customers’ business and consistently demonstrate value.

“The success achieved by these notable partners demonstrates their abilities to deliver innovative products and solutions to local customers,” said David Willis, vice president for Microsoft's Small and Mid-market Solutions and Partners (SMS&P) in the East region. “Microsoft recognizes these organizations by honoring their tenacity to drive sales and collaborate within the region to keep businesses thriving.”

Recognized earlier this month for its Capital Effective CRM solution, Customer Effective also received the 2008 SMS&P Microsoft Dynamics CRM “Vertical Excellence” Award for the New York/New Jersey region. This award recognizes Microsoft partners who have developed and delivered exceptional Microsoft-based solutions over the past year. Also this month, Joel Lindstrom, senior consultant for the company, was named Microsoft Most Valuable Professional (MVP) for his outstanding contributions to the Microsoft Dynamics CRM community.

“Customer Effective’s main focus is to provide our customers with CRM capabilities that allow them to remain leaders in their respective industries,” said Scott Millwood, CEO of Customer Effective. “And our dedication to our customers is validated through the number of awards and the industry recognition we received. This month has marked a tremendous milestone for Customer Effective, and we will continue our efforts to provide an outstanding solution to our clients and prospects.”

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software—any time, any place and on any device. For more information, please visit us at www.microsoft.com. Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries.

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on Microsoft Dynamics Customer Relationship Management (CRM). The company is a Microsoft Gold Certified Partner, CRM Consultants and Solution Implementers having completed hundreds of Microsoft CRM implementations and development projects in financial services, manufacturing, technology, professional services and more. For more information, visit www.CustomerEffective.com.

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