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Shoor To Provide Pro Bono Marketing Services To Columbia IT Council

Submitted by: John Warner on Sep 13, 2001 at 5:00 am Tagged with: General Archives Source:

Swamp Fox

Contact:
Rita Shoor
(803) 699-0710
rshoor@shoorpr.com

SHOOR & COMPANY TO PROVIDE PRO BONO MARKETING SERVICES TO COLUMBIA INFORMATION
TECHNOLOGY COUNCIL

COLUMBIA, S.C. – September 5, 2001 – Shoor & Company, a public relations firm
specializing in information technology, today announced it is providing pro
bono marketing services to Columbia's recently formed Information Technology
Council (ITC). The firm will provide a full range of communications services
including press release writing, newsletter development and distribution and
media relations through multiple channels.

"We're truly excited about the opportunity to share the message of the ITC,"
said Rita Shoor, president of Shoor & Company. "We're in complete agreement
with the ITC's mission, and our agency is ready to help meet the challenges
ahead. Delivering public relations services at no cost clearly demonstrates our
commitment to strengthening Columbia's IT community."

The Columbia ITC is an assemblage of technology leaders promoting Columbia as a
desirable location for IT companies. Drawing upon their combined knowledge and
experience, the ITC identifies, cultivates and promotes those characteristics
and facilities that IT businesses require for efficient and successful
operations. Members endeavor to help develop a well-educated and dynamic
workforce, provide guidance based on their professional expertise, and advance
the amenities offered by the Greater Columbia Area. Additional information can
be found on the Web at www.itc.columbiachamber.com.

"In order for the ITC to be successful, the organization must have a strong
public relations team behind it," said ITC Chairman Cheryl Seminara. "By
utilizing an agency that already has the necessary contacts at local, regional,
and national media, no time will be wasted as we begin marketing the ITC. I
believe our organization will benefit greatly from the skills and media
contacts available through Shoor & Company."

Based in Columbia, S.C., Shoor & Company Inc. provides a range of
results-driven public relations, marketing and communications services to
high-tech companies throughout North America. With a satellite office in
Boston, the agency specializes in targeted PR activities designed to achieve
clients' business objectives. Shoor & Company has been recognized for
excellence by Software Marketing Perspectives, by the Public Relations Society
of America and in the Communicator Awards Print Media Competition. For more
information, visit www.shoorpr.com.

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