Systematic Innovation and networking

Product Development & Management Association's Carolinas Chapter hosts interactive innovation workshop April 18 event offers networking, hands-on experience

CARY - The Carolinas Chapter of the Product Development & Management Association (PDMA) will hold a professional development and networking workshop on Wednesday, April 18. In addition to offering participants valuable networking opportunities, the workshop will discuss innovation strategies through a blend of education and hands-on activities.

Through a presentation entitled "Systematic Innovation and Networking," Lenovo brand manager Stacey Baer and Touch360 founder Shimon Shmueli will offer an overview of Systematic Innovation (SI) techniques, which can be effective tools in stimulating creative thinking that often results in innovative solutions. A well-known technique is TRIZ, which is used by companies such as Ford, Procter & Gamble, Eli Lilly, 3M and Samsung. After the introduction, participants will split into teams and have fun implementing the techniques by innovating new products. Participants will be able to network with their peers while competing to create the best innovation.

The seminar will be held at Mamma Mia's Pasta & Pizza, located at 4300 NW Cary Parkway. Registration and networking will begin at 6:00 p.m., and the seminar will run from 6:45 to 8:15 p.m. The seminar will conclude with a wrap-up and additional networking from 8:15 to 9:00 p.m. The cost is $20 for PDMA members and $25 for non-members. Pizza and soft drinks are included in the registration cost, and a cash bar will be available. Attendees are encouraged to register online at Pre-registration is not required, but walk-ins will be charged an additional $5.

"Today's most successful companies know that identifying new products is not a magical experience where inspiration meets a marketplace need by chance, and process is not necessarily the enemy of innovation. Rather, providing the right amount of structure can help you identify the best opportunities, and make innovation repeatable," said Montie Roland, PDMA president. "We invite professionals at all levels who have interest in innovation techniques, including product managers, engineers, designers and marketing managers to an evening that combines networking, innovation and education."

Speaker Background

Stacey Baer is the corporate brand manager at Lenovo with primary responsibilities to manage the Lenovo and ThinkPad brands. Stacey holds a doctorate in cognitive psychology from the University of Kentucky and a master's degree in business administration from Duke University. Stacey joined the PC division of IBM in 1992 as the lead human factors engineer for IBM PC brands. Her product responsibilities included the PS/2, Aptiva and the ThinkPad brands. In 1998, Stacey became the first customer experience strategist for IBM. She had world-wide responsibility for defining end-to-end customer experience strategies, first for all ThinkPad products and later for all the PC division's customer-facing device brands. Stacey became the worldwide brand Manager of IBM PC Division in 2003, and later the Corporate Brand Manager for Lenovo after it purchased the PC division in 2005.

Shimon Shmueli, founder of Touch360, provides the company with leadership for product development, innovation and design, and technology and business strategies. Prior to founding Touch360, Shimon held various leadership positions with IBM, including worldwide marketing segment manager for PC products, worldwide product manager for the ThinkPad line of consumer notebooks and accessories, and development of mobile platforms. Shimon was a co-founder and chief technology officer at KeyNetica, a company that pioneered the use of the USB flash drive as a mobile platform. He also served as a marketing and business strategy consultant and as adjunct professor at George Mason University where he taught graduate marketing classes. Shimon holds master's degrees in electrical engineering and business administration.

About PDMA

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. For more information about PDMA, visit For more information about the Carolinas Chapter, call (919) 481-1845, email Montie Roland at [email protected] or visit

Press Contact: Claire-Juliette Beale
(919) 806-4256
[email protected]

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